This audit was generated on March 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nook | #3 |  |  |    | ||
| recipe organizerOpportunity | Not ranked | — | — |      | ||
| recipe managerOpportunity | Not ranked | — | — |   | ||
| cookbook appOpportunity | Not ranked | — | — |    | ||
| save recipesOpportunity | Not ranked | — | — |  | ||
| recipe storageOpportunity | Not ranked | — | — |  | ||
| private recipesOpportunity | Not ranked | — | — |     | ||
| no ads cookingOpportunity | Not ranked | — | — |      | ||
| offline recipesOpportunity | Not ranked | — | — |     | ||
| personal cookbookOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
B&N NOOK App for NOOK Devices
Books & Reference
Nook Savings
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Subway®
Domino's Pizza USA
BURGER KING® App
Instacart: Get Food Delivery
Starbucks
Too Good To Go: End Food Waste
Yelp: Food, Delivery & Reviews
Pizza Hut - Delivery & Takeout
Dairy Queen® Food & Treats
Little Caesars
7-Eleven: Rewards & Shopping
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app’s ASO is weak, with a visibility score of 16/100 driven by poor keyword coverage, no reviews, and zero chart presence. Immediate focus should be on expanding keyword rankings and boosting credibility through reviews and visual assets.
The brand name "nook" already ranks #3 for its primary keyword with a traffic score of 77, demonstrating strong brand recognition potential. Leverage this by keeping the name prominent while adding complementary keywords.
Only 1 out of 10 target keywords is ranked (the app name), leaving high‑traffic terms like "recipe organizer" (traffic 66) and "offline recipes" (traffic 66) untapped. Expand the keyword set in the title, short description, and long description to capture this demand.
The app has no user reviews or rating, resulting in a Quality Score of 50% and harming conversion. Implement an in‑app review prompt after a user saves a recipe to start building a 4‑star baseline quickly.
Keywords such as "recipe manager" (traffic 63, difficulty 57) and "offline recipes" (traffic 66, difficulty 54) have moderate difficulty and high traffic. Incorporate them naturally in bullet points and feature lists to improve rankings without intense competition.
Current assets are not mentioned, likely contributing to the low chart score. Add high‑resolution screenshots with captions highlighting offline, ad‑free, private features, plus a short 15‑second video to improve click‑through rates.
- 1Update app title to "nook – Recipe Organizer" (or similar) to embed a primary high‑traffic keyword while retaining brand.
- 2Rewrite short and long descriptions to include the top 5 unranked keywords (e.g., recipe organizer, offline recipes, private recipes) in natural language.
- 3Create 4‑5 screenshot sets with overlay text and a 15‑second video showcasing the ad‑free, offline cooking experience.
- 4Add an in‑app review prompt after a recipe is saved, targeting a minimum 4‑star rating and encouraging users to leave feedback.
- 5Launch A/B testing on metadata variations and monitor keyword ranking changes weekly.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 303 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of nook?
nook has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 12, 2026.
On how many keywords does nook rank?
nook is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of nook?
Based on shared keyword rankings, the most frequent competitors of nook are B&N NOOK App for NOOK Devices, Nook Savings. These apps appear next to nook on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is nook in on the Google Play?
nook is listed in the Food & Drink category on the Google Play.
How can nook improve its App Store Optimization?
Based on this audit, nook should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to nook.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.