This audit was generated on April 21, 2026
The data may no longer be up to date.
This audit was generated on April 21, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| balance | #2 |  |  |    | ||
| hormone balance | #2 |  |  |   | ||
| menopause support | #2 |  |  |   | ||
| menopause symptoms | #6 |  |  |   | ||
| menopause app | #6 | | | | ||
| hormone health | #10 |  |  |    | ||
| period tracker | #55 |  |  |      | ||
| hormone tracker | Not ranked | — | — |     | ||
| pms tracker | Not ranked | — | — | | ||
| women's health | Not ranked | — | — |    |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Balance shows solid keyword fundamentals with strong rankings for brand and core menopause terms (89% keywords score), but suffers from zero chart visibility and critical gaps in high-traffic search terms like 'pms tracker' (90 traffic) and 'women's health' (48 traffic). The app is losing discoverability to competitors who rank for broader women's health keywords, limiting growth beyond its established menopause niche.
The app owns #2 rankings for both 'balance' and 'hormone balance' keywords with 63 and 36 traffic respectively, indicating effective brand building and relevance signals. This protects against direct competitors and establishes authority in the hormone health space.
Top-10 presence for 'menopause symptoms' (rank 6), 'menopause app' (rank 6), and #2 for 'menopause support' demonstrates strong category positioning with manageable difficulty scores (32-34), creating a defensible core user acquisition funnel.
Not ranking for 'pms tracker' (90 traffic, difficulty 46) represents a massive missed opportunity—the highest-traffic keyword in the entire analyzed set. This directly contradicts the description's claim of 'every stage of your life' and cedes users to cycle-focused competitors.
Complete absence from both global and category charts for Health & Fitness indicates insufficient download velocity or engagement metrics. This creates a negative feedback loop where lack of visibility reduces downloads, which further hurts rankings. Rating 4.4/5 suggests product quality isn't the barrier—distribution is.
Rank 55 for 'period tracker' (81 traffic, difficulty 92) with massive traffic potential suggests partial relevance scoring. Since the app already tracks 'every stage of life,' improving content/app signaling for menstrual tracking could push this into top 20 with dedicated feature development or metadata updates.
Competitor 'Balance: Meditation & Sleep' ranks ahead with shared keyword—this brand confusion likely steals high-intent traffic. Investing in 'menopause' and 'HRT' modifiers in title/subtitle (currently absent) would clarify search intent and reduce cannibalization.
Actionable recommendations to improve your visibility
Your description is 3053 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 5 keyword(s): menopause symptoms, hormone health, menopause app.
Score of 71/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Balance - Hormones & Menopause has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
Balance - Hormones & Menopause is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Balance - Hormones & Menopause are Menopause & HRT Tracker, Balance: Meditation & Sleep, Balance Grille App. These apps appear next to Balance - Hormones & Menopause on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Balance - Hormones & Menopause is listed in the Health & Fitness category on the Google Play.
Based on this audit, Balance - Hormones & Menopause should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Balance - Hormones & Menopause.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US