This audit was generated on April 1, 2026
The data may no longer be up to date.
This audit was generated on April 1, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| brand's paycheck | #1 | — |  |     | ||
| paycheck breakdown | #12 |  |  |      | ||
| pay stub | #36 |  | |     | ||
| paycheck viewer | #42 |  |  |     | ||
| w2 download | Not ranked | — | — |     | ||
| 1099 download | Not ranked | — | — |    | ||
| direct deposit | Not ranked | — | — |      | ||
| payroll access | Not ranked | — | — |    | ||
| employee payroll | Not ranked | — | — |  | ||
| update bank account | Not ranked | — | — |     |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Brand's Paycheck has a solid foundation with a #1 ranking for its brand keyword and a decent quality score, but its overall visibility is low (34/100) due to poor keyword coverage and no chart rankings. The top priority is to expand and optimize keyword targeting while improving store listing assets to capture high‑traffic searches.
The app ranks #1 for "brand's paycheck" with a traffic potential of 53 and a moderate difficulty (43), providing a reliable anchor keyword. Leverage this by keeping the brand name in the title and using it in the subtitle for brand recall.
Charts score is 0% and the app is not listed in any global or category chart, which dramatically reduces discovery. Without chart presence, organic downloads rely solely on keyword search.
Six of the ten analyzed keywords with traffic >45 (e.g., "direct deposit", "w2 download", "payroll access") are not ranked despite low‑to‑moderate difficulty (28‑45). This indicates missed opportunities in the core payroll space.
Keywords like "direct deposit" (traffic 76, difficulty 38) and "payroll access" (traffic 53, difficulty 33) are high‑volume and relatively easy. Adding them to the title, short description, and long description can quickly boost rankings.
Competitors (e.g., PayByPhone, Payroll by Card) rank ahead on shared generic terms while Brand's Paycheck only shares one keyword with each. Conduct a deeper competitor keyword audit and incorporate missing terms such as "pay stub" and "paycheck calculator" into the copy.
Only 27 reviews produce a 4.5★ rating, which is insufficient to influence ranking algorithms. A larger review base would improve credibility and the Quality Score.
Actionable recommendations to improve your visibility
21 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Your app description is only 390 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Last updated 12 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Brand's Paycheck has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
Brand's Paycheck is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Brand's Paycheck are Payroll by Card, PayByPhone, QuickBooks Workforce. These apps appear next to Brand's Paycheck on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Brand's Paycheck is listed in the Finance category on the Google Play.
Based on this audit, Brand's Paycheck should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Brand's Paycheck.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US