Brand's Paycheck

The app ranks #1 for "brand's paycheck" with a traffic potential of 53 and a moderate difficulty (43), providing a reliable anchor keyword. Leverage this by keeping the brand name in the title and using it in the subtitle for brand recall.

Charts score is 0% and the app is not listed in any global or category chart, which dramatically reduces discovery. Without chart presence, organic downloads rely solely on keyword search.

Six of the ten analyzed keywords with traffic >45 (e.g., "direct deposit", "w2 download", "payroll access") are not ranked despite low‑to‑moderate difficulty (28‑45). This indicates missed opportunities in the core payroll space.

Keywords like "direct deposit" (traffic 76, difficulty 38) and "payroll access" (traffic 53, difficulty 33) are high‑volume and relatively easy. Adding them to the title, short description, and long description can quickly boost rankings.

Competitors (e.g., PayByPhone, Payroll by Card) rank ahead on shared generic terms while Brand's Paycheck only shares one keyword with each. Conduct a deeper competitor keyword audit and incorporate missing terms such as "pay stub" and "paycheck calculator" into the copy.

Only 27 reviews produce a 4.5★ rating, which is insufficient to influence ranking algorithms. A larger review base would improve credibility and the Quality Score.