Paycheck Calculator US - Pay44

The app holds #1 positions for six of the ten analyzed keywords (pay44, paycheck calculator, take home pay calculator, paycheck estimator, payroll calculator) and #2 for salary calculator, delivering strong organic traffic (average traffic score 55). Maintain these rankings by monitoring competitor changes and updating the listing with any new high‑volume terms.

Quality Score is 100% and the app has a 4.7 rating from over 10,000 reviews, indicating strong user satisfaction and low crash/ABR rates. Leverage this by highlighting the rating in promotional assets and encouraging more reviews.

Charts Score is 0% – the app is not appearing in global or category charts, limiting exposure to users browsing top apps. This is often driven by low install velocity relative to competitors.

Key high‑traffic keywords such as "tax calculator" (rank 50, difficulty 77) and "after tax income" (rank 17, difficulty 37) are far from top positions, missing potential users. These terms have traffic scores above 60, so improving them would raise overall visibility.

Salary Calculator – Wage Calc outranks Pay44 on shared keywords like "salary calculator" and "payroll calculator." Adding differentiators (e.g., 2025 tax updates, overtime handling) to the title/short description and creating comparison screenshots can lure users searching these terms.