How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pay44 | #1 | — | ||||
| paycheck calculator | #1 | — | ||||
| take home pay calculator | #1 | — | ||||
| paycheck estimator | #1 | — | ||||
| payroll calculator | #1 | — | ||||
| salary calculator | #2 | |||||
| hourly wage calculator | #3 | |||||
| gross to net calculator | #6 | |||||
| after tax income | #17 | |||||
| tax calculator | #50 |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Pay44 enjoys excellent keyword rankings and a 4.7 rating, but its lack of chart presence and lower positions for high‑traffic terms keep its overall visibility at 80/100. Prioritizing keyword expansion, visual asset upgrades, and install growth will unlock higher chart rankings.
The app holds #1 positions for six of the ten analyzed keywords (pay44, paycheck calculator, take home pay calculator, paycheck estimator, payroll calculator) and #2 for salary calculator, delivering strong organic traffic (average traffic score 55). Maintain these rankings by monitoring competitor changes and updating the listing with any new high‑volume terms.
Quality Score is 100% and the app has a 4.7 rating from over 10,000 reviews, indicating strong user satisfaction and low crash/ABR rates. Leverage this by highlighting the rating in promotional assets and encouraging more reviews.
Charts Score is 0% – the app is not appearing in global or category charts, limiting exposure to users browsing top apps. This is often driven by low install velocity relative to competitors.
Key high‑traffic keywords such as "tax calculator" (rank 50, difficulty 77) and "after tax income" (rank 17, difficulty 37) are far from top positions, missing potential users. These terms have traffic scores above 60, so improving them would raise overall visibility.
Salary Calculator – Wage Calc outranks Pay44 on shared keywords like "salary calculator" and "payroll calculator." Adding differentiators (e.g., 2025 tax updates, overtime handling) to the title/short description and creating comparison screenshots can lure users searching these terms.
Actionable recommendations to improve your visibility
Your description is 3034 characters, providing good keyword density and information for users.
14 screenshots give users a comprehensive view of your app.
Your 4.7 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 6 keyword(s): salary calculator, take home pay calculator, hourly wage calculator.
Score of 80/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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