This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pay44 | #1 | — |  |     | ||
| paycheck calculator | #1 | — |  |    | ||
| take home pay calculator | #1 | — |  |   | ||
| paycheck estimator | #1 | — | |  | ||
| payroll calculator | #1 | — | | | ||
| salary calculator | #2 | |  |  | ||
| hourly wage calculator | #3 | |  |  | ||
| gross to net calculator | #6 |  |  |    | ||
| after tax income | #17 |  |  |     | ||
| tax calculator | #50 |  |  |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Salary Calculator – Wage Calc
Finance
Income Tax Calculator
Finance
Self-Employment Tax Calculator
Productivity
TaxWhiz: Income Tax Calculator
Finance
Vowpay Money Transfer
Finance
Paycheck Free
Finance
UK Salary Calculator
Finance
Sales Tax Calculator & Income
Finance
Take Home Pay Calculator
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Progressive
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Capital One Mobile
Google Wallet
Intuit Credit Karma
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
State Farm®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pay44 enjoys excellent keyword rankings and a 4.7 rating, but its lack of chart presence and lower positions for high‑traffic terms keep its overall visibility at 80/100. Prioritizing keyword expansion, visual asset upgrades, and install growth will unlock higher chart rankings.
The app holds #1 positions for six of the ten analyzed keywords (pay44, paycheck calculator, take home pay calculator, paycheck estimator, payroll calculator) and #2 for salary calculator, delivering strong organic traffic (average traffic score 55). Maintain these rankings by monitoring competitor changes and updating the listing with any new high‑volume terms.
Quality Score is 100% and the app has a 4.7 rating from over 10,000 reviews, indicating strong user satisfaction and low crash/ABR rates. Leverage this by highlighting the rating in promotional assets and encouraging more reviews.
Charts Score is 0% – the app is not appearing in global or category charts, limiting exposure to users browsing top apps. This is often driven by low install velocity relative to competitors.
Key high‑traffic keywords such as "tax calculator" (rank 50, difficulty 77) and "after tax income" (rank 17, difficulty 37) are far from top positions, missing potential users. These terms have traffic scores above 60, so improving them would raise overall visibility.
Salary Calculator – Wage Calc outranks Pay44 on shared keywords like "salary calculator" and "payroll calculator." Adding differentiators (e.g., 2025 tax updates, overtime handling) to the title/short description and creating comparison screenshots can lure users searching these terms.
- 1Integrate missing high‑traffic keywords ("tax calculator", "after tax income") into the title and short description while keeping the brand name prominent.
- 2Refresh visual assets: add localized screenshots for US users, a 15‑second demo video, and highlight unique features (overtime, bonuses, 2025 tax tables) to boost conversion rates.
- 3Launch a targeted US acquisition campaign (Google UAC) to increase daily install volume, aiming for a 20% lift over the next 30 days to trigger chart placement.
- 4Implement an in‑app prompt asking satisfied users (rating ≥4) to leave a 5‑star review, targeting a 5% increase in review count per month.
- 5Submit the app to the most relevant Finance sub‑category (e.g., Salary & Payroll) and request inclusion in the "Top Free" list after achieving the install threshold.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3034 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): salary calculator, take home pay calculator, hourly wage calculator.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Paycheck Calculator US - Pay44?
Paycheck Calculator US - Pay44 has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Paycheck Calculator US - Pay44 rank?
Paycheck Calculator US - Pay44 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Paycheck Calculator US - Pay44?
Based on shared keyword rankings, the most frequent competitors of Paycheck Calculator US - Pay44 are Salary Calculator – Wage Calc, Vowpay Money Transfer, Paycheck Free. These apps appear next to Paycheck Calculator US - Pay44 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Paycheck Calculator US - Pay44 in on the Google Play?
Paycheck Calculator US - Pay44 is listed in the Finance category on the Google Play.
How can Paycheck Calculator US - Pay44 improve its App Store Optimization?
Based on this audit, Paycheck Calculator US - Pay44 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Paycheck Calculator US - Pay44.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.