This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paycheck free | #1 | — |  |     | ||
| payroll deductions | #1 | — |  |   | ||
| paycheck calculator | #2 | |  |   | ||
| take home pay | #4 | |  |  | ||
| payroll taxes | #7 |  |  |     | ||
| payroll calculator | #18 |  |  |  | ||
| salary calculator | Not ranked | — | — |  | ||
| tax calculator | Not ranked | — | — |      | ||
| net pay calculatorOpportunity | Not ranked | — | — |   | ||
| hourly wage calculatorOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
UK Tax & Salary Calculator
Finance
Paycheck Calculator US - Pay44
Finance
BossTax: Self-Employed Taxes
Finance
Paycheck Calculator
Tools
QuickBooks Workforce
Productivity
ShiftPay: Wage Calculator
Business
Paycheck Calculator
Business
Payroll Tax Calculator AU
Finance
Take Home Pay Calculator
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Progressive
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Capital One Mobile
Google Wallet
Intuit Credit Karma
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
State Farm®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Paycheck Free ranks well for its brand and a few core keywords but lags in overall quality, ratings, and chart placement. The biggest upside is capturing high‑traffic, unranked keywords and boosting listing quality to improve visibility and installs.
The app holds rank 1 for "paycheck free" (traffic 69, difficulty 36) and rank 1 for "payroll deductions" (traffic 36, difficulty 30), giving it strong brand visibility and low‑competition footholds.
A Quality Score of 65% signals a sub‑optimized listing—truncated description, likely missing keyword density, and insufficient visual assets. This hampers conversion and overall ranking.
Keywords like "salary calculator" (traffic 57, difficulty 70), "tax calculator" (traffic 67, difficulty 77), "net pay calculator" (traffic 61, difficulty 36) and "hourly wage calculator" (traffic 52, difficulty 33) are not ranked. Targeting these can add ~240 potential impressions.
Charts Score is 0% – the app is not appearing in top‑10 charts for any category. Without chart placement, organic install volume remains limited despite decent keyword rankings.
Only one shared keyword with each major competitor, meaning there are many keyword opportunities the rivals are not exploiting. Adding those to the title/subtitle and description can create a competitive edge.
A 3.7‑star rating from 1,317 reviews is below the finance‑app average and can deter downloads. Improving rating and review sentiment will boost conversion rates.
- 1Add top untapped keywords (e.g., "salary calculator", "tax calculator") to the app title and subtitle while staying within character limits.
- 2Rewrite the description (first 500 chars and full text) to naturally include all 10 target keywords, emphasizing benefits and using bullet points for readability.
- 3Create and upload high‑resolution screenshots, an engaging preview video, and localized assets to raise the Quality Score above 80%.
- 4Implement an in‑app rating prompt after successful calculations and respond to negative reviews to lift the average rating to ≥4.0.
- 5Run a short‑term user‑acquisition/installs campaign (e.g., Google UAC) to push the app into the Finance top‑10 charts, then maintain momentum with ASO tweaks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1615 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): paycheck calculator, payroll taxes, take home pay.
Good visibility score
Score of 78/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Paycheck Free?
Paycheck Free has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Paycheck Free rank?
Paycheck Free is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Paycheck Free?
Based on shared keyword rankings, the most frequent competitors of Paycheck Free are QuickBooks Workforce, UK Tax & Salary Calculator, ShiftPay: Wage Calculator. These apps appear next to Paycheck Free on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Paycheck Free in on the Google Play?
Paycheck Free is listed in the Finance category on the Google Play.
How can Paycheck Free improve its App Store Optimization?
Based on this audit, Paycheck Free should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Paycheck Free.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.