How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paycheck free | #1 | — | ||||
| payroll deductions | #1 | — | ||||
| paycheck calculator | #2 | |||||
| take home pay | #4 | |||||
| payroll taxes | #7 | |||||
| payroll calculator | #18 | |||||
| salary calculator | Not ranked | — | — | |||
| tax calculator | Not ranked | — | — | |||
| net pay calculator | Not ranked | — | — | |||
| hourly wage calculator | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Finance
Tools
Productivity
Business
Business
Finance
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
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Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Progressive
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Capital One Mobile
Google Wallet
Intuit Credit Karma
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
State Farm®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Paycheck Free ranks well for its brand and a few core keywords but lags in overall quality, ratings, and chart placement. The biggest upside is capturing high‑traffic, unranked keywords and boosting listing quality to improve visibility and installs.
The app holds rank 1 for "paycheck free" (traffic 69, difficulty 36) and rank 1 for "payroll deductions" (traffic 36, difficulty 30), giving it strong brand visibility and low‑competition footholds.
A Quality Score of 65% signals a sub‑optimized listing—truncated description, likely missing keyword density, and insufficient visual assets. This hampers conversion and overall ranking.
Keywords like "salary calculator" (traffic 57, difficulty 70), "tax calculator" (traffic 67, difficulty 77), "net pay calculator" (traffic 61, difficulty 36) and "hourly wage calculator" (traffic 52, difficulty 33) are not ranked. Targeting these can add ~240 potential impressions.
Charts Score is 0% – the app is not appearing in top‑10 charts for any category. Without chart placement, organic install volume remains limited despite decent keyword rankings.
Only one shared keyword with each major competitor, meaning there are many keyword opportunities the rivals are not exploiting. Adding those to the title/subtitle and description can create a competitive edge.
A 3.7‑star rating from 1,317 reviews is below the finance‑app average and can deter downloads. Improving rating and review sentiment will boost conversion rates.
Actionable recommendations to improve your visibility
Your description is 1615 characters, providing good keyword density and information for users.
Ranking in top 10 for 4 keyword(s): paycheck calculator, payroll taxes, take home pay.
Score of 78/100 indicates solid app store presence.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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