This audit was generated on April 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| uk salary calculator | #1 | — |  |     | ||
| salary calculator uk | #1 | — | | | ||
| salary calculator | #2 | | |  | ||
| take home pay | #2 |  |  |   | ||
| uk tax calculator | #3 |  |  | | ||
| salary tax calculator | #5 | |  |  | ||
| uk income tax | #10 | |  |    | ||
| pay calculator | #15 |  | |   | ||
| tax calculator | Not ranked | — | — |     | ||
| gross net calculatorOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Salary Calculator – Wage Calc
Finance
HMRC
Finance
Paycheck Calculator US - Pay44
Finance
NetPay: Paycheck Calculator
Finance
Income Tax Calculator - USA
Finance
UK Tax & Salary Calculator
Finance
UK Salary & Tax Calculator
Finance
Salary Calculator
Productivity
UK Tax Calculator
Finance
Paycheck Calculator
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
TurboTax: File Your Tax Return
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
Testerup: Test & Earn Rewards
OnePay – Mobile Banking
Capital One Mobile
Intuit Credit Karma
Kalshi: Trade News & Sports
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
UK Salary Calculator demonstrates strong keyword performance with 80% of target keywords in top 10 positions including #1 rankings for high-traffic terms 'uk salary calculator' and 'salary calculator uk'. However, the complete absence from category charts (0% Charts Score) and non-ranked status in Finance category represent critical visibility gaps that limit organic discovery beyond branded searches.
Securing rank 1 for 'uk salary calculator' (traffic 56, difficulty 41) and 'salary calculator uk' (traffic 53, difficulty 40) creates powerful brand authority in the core market. These terms combine 109 traffic units with moderate difficulty, establishing a defensive moat against competitors.
4.7/5 rating from 5,029 reviews and 100% Quality Score indicate excellent user satisfaction and retention metrics. These signals support algorithm favorability and conversion rates from store listing impressions.
Failed to rank for 'tax calculator' (traffic 67, highest in set, difficulty 77) and 'gross net calculator' (traffic 34, lowest difficulty 33). The 'tax calculator' gap is particularly costly as it has 10% more traffic than current #1 keyword despite only slightly higher difficulty than 'salary calculator' (rank 2).
Charts Score of 0% and unranked Finance category status eliminate a major organic discovery channel. Most users browse categories rather than search directly; this absence explains why competitor HMRC (ahead, 1 shared keyword) likely captures more passive traffic despite weaker keyword performance.
Currently rank 15 for 'pay calculator' (traffic 46, difficulty 59) with potential to break top 10 through targeted metadata updates. This term has higher traffic than ranked terms 'uk income tax' and 'take home pay' combined.
Four competitors share only 1-2 keywords, revealing fragmentation in keyword strategy. 'Salary Calculator – Wage Calc' ranks ahead despite minimal overlap, suggesting untapped semantic keyword clusters around 'wage', 'income', and 'earnings' not currently targeted.
- 1Optimize metadata to target 'tax calculator' and 'gross net calculator' by incorporating exact match phrases in title, short description, and long description fields
- 2Investigate and resolve technical barriers preventing Finance category ranking—verify category selection accuracy, download velocity trends, and engagement metrics versus competitors
- 3Implement aggressive ranking push for 'pay calculator' via dedicated keyword placement and creative A/B testing to move from rank 15 to top 10
- 4Expand keyword portfolio to include competitor-associated terms ('wage calculator', 'income calculator', 'earnings calculator') to capture semantic search traffic
- 5Leverage 4.7-star rating by requesting ratings from engaged users post-calculation to boost review count and strengthen conversion rate optimization
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): uk tax calculator, take home pay, salary calculator uk.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of UK Salary Calculator?
UK Salary Calculator has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
On how many keywords does UK Salary Calculator rank?
UK Salary Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of UK Salary Calculator?
Based on shared keyword rankings, the most frequent competitors of UK Salary Calculator are UK Tax & Salary Calculator, UK Salary & Tax Calculator, Salary Calculator – Wage Calc. These apps appear next to UK Salary Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is UK Salary Calculator in on the Google Play?
UK Salary Calculator is listed in the Finance category on the Google Play.
How can UK Salary Calculator improve its App Store Optimization?
Based on this audit, UK Salary Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to UK Salary Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.