This audit was generated on April 15, 2026
The data may no longer be up to date.
This audit was generated on April 15, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| payrollguru | #1 | — |  |     | ||
| payroll deductions | #6 |  |  |    | ||
| payroll calculator | #19 | |  |   | ||
| payroll taxes | #24 | | |    | ||
| paycheck calculator | Not ranked | — | — | | ||
| tax calculator | Not ranked | — | — |     | ||
| gross to net | Not ranked | — | — |      | ||
| net pay calculator | Not ranked | — | — |   | ||
| hourly pay calculator | Not ranked | — | — |  | ||
| salary calculator | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Payroll Guru has a solid brand presence but suffers from low overall visibility due to poor keyword coverage, a sub‑par rating, and missing chart rankings. Immediate focus should be on metadata optimization and user experience to capture high‑traffic search terms and improve quality signals.
The app ranks #1 for its own brand keyword "payrollguru" with traffic 41 and low difficulty (27), securing top‑of‑search visibility for existing users.
Ranks #6 for "payroll deductions" (traffic 36, difficulty 30), showing that niche, lower‑competition keywords can drive discoverability.
Key terms like "paycheck calculator" (traffic 53), "tax calculator" (traffic 67) and "gross to net" (traffic 52) have zero ranking despite moderate difficulty, representing missed search volume.
Overall rating is 3.2★ from only 191 reviews, which drags down quality score (53%) and conversion rates; competitors maintain higher ratings at lower or free price points.
The description is truncated and lacks most high‑traffic keywords. Updating the title, short description, and full description to naturally include terms like "payroll calculator", "paycheck calculator", "tax calculator" and "gross to net" can boost the keywords score and visibility. Pair this with new screenshots/video highlighting the calculator UI.
Actionable recommendations to improve your visibility
Your description is 1529 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): payroll deductions.
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Payroll Guru has a visibility score of 45 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
Payroll Guru is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Payroll Guru are Payroll by Card, Paycheck Free, Paycheck: Paystub Generator. These apps appear next to Payroll Guru on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Payroll Guru is listed in the Business category on the Google Play.
Based on this audit, Payroll Guru should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Payroll Guru.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US