Halves: Shared To-Do for Two

The app name "halves" ranks #3 with a traffic potential of 57 and low difficulty (33), showing strong brand recognition. Leverage this by keeping the brand term prominent in the title and subtitle.

Only 3 of 10 target keywords are ranked; high‑traffic terms like "shared to do list" (traffic 73) and "to do list" (traffic 75) are not ranking, limiting discoverability. Expand and prioritize these keywords in the 100‑character keyword field.

Charts score is 0%, meaning the app has not generated enough downloads to appear in top charts, which further suppresses organic growth. Boost acquisition through review campaigns and paid install incentives.

The app is not ranked in the Productivity category despite a perfect quality score. Optimizing the subtitle and adding category‑relevant keywords (e.g., "household chores", "shared grocery list") can help achieve a category rank.

The description mentions interactive widgets, a differentiator not reflected in screenshots or preview video. Adding widget‑focused visuals can improve conversion and attract users searching for task widgets (traffic 51).

The app currently has 0 reviews, resulting in a 5.0 rating with no social proof. Implement an in‑app prompt after task completion to collect 5‑star reviews, aiming for at least 20 reviews to improve ranking signals.