This audit was generated on April 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| puryfile | #1 | — | — |  | ||
| remove metadataOpportunity | #57 |  |  |      | ||
| metadata removerOpportunity | #66 |  |  |  | ||
| batch metadataOpportunity | #92 |  |  |    | ||
| exif removerOpportunity | Not ranked | — | — |   | ||
| privacy cleanerOpportunity | Not ranked | — | — |      | ||
| clean metadataOpportunity | Not ranked | — | — |   | ||
| metadata stripperOpportunity | Not ranked | — | — |  | ||
| photo metadataOpportunity | Not ranked | — | — |  | ||
| document metadataOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Magic Cleaner - Antivirus
Utilities
Exif Viewer
Photo & Video
InfoCard - Get More Info
Utilities
Exif Manager
Photo & Video
Koredoko
Photo & Video
Legacy Echelon Ag
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Utilities chart position
Google Chrome
Google Authenticator
AT&T
Microsoft Edge: AI Browser
TV Remote - Universal Control
My Verizon
Xfinity
Cleanup: Phone Storage Cleaner
My Spectrum
Proton VPN: Fast & Secure
Cleaner Guru: Clean Up Storage
NordVPN: VPN Fast & Secure
Starlink
Universal TV Remote ·
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PuryFile secures the top spot for its brand keyword but suffers from poor overall visibility, ranking for only 4 of 10 target keywords and lacking any chart or category placement. Immediate focus should be on keyword expansion, content optimization, and user acquisition to lift the visibility score.
The app ranks #1 for its exact brand keyword "puryfile" with a traffic potential of 18, confirming strong brand recall. Leverage this by using the brand name in the title and subtitle to maintain top placement.
Only 4 of the 10 analyzed keywords rank, yielding a 15% keywords score. High‑traffic terms such as "exif remover" (traffic 60) and "privacy cleaner" (traffic 42) are not ranked, limiting discovery.
Incorporate unranked high‑traffic keywords (e.g., exif remover, privacy cleaner, clean metadata) into the title, subtitle, and keyword field while respecting the 100‑character limit. Use a keyword‑density tool to balance relevance and difficulty (30‑50).
The app is not listed in any category ranking and has a 0% charts score, meaning it isn’t gaining organic traction or downloads to trigger rankings. This is compounded by a 0‑review rating.
A 0‑star rating (no reviews) drags the quality score down to 50%. Implement an in‑app prompt after a successful clean operation to request a 5‑star review, and consider offering a quick tutorial video to encourage positive feedback.
The audit suggests a 50% quality score, often tied to missing localized screenshots, preview videos, or compelling app icon. Competitors like Magic Cleaner use rich screenshots highlighting before/after metadata removal.
- 1Add top‑traffic, low‑difficulty keywords (exif remover, privacy cleaner, clean metadata) to title/subtitle and keyword field.
- 2Create 5 localized screenshots + a 15‑second preview video that demonstrate metadata removal before/after.
- 3Implement a timed in‑app review prompt after a successful batch clean to generate at least 30 positive reviews.
- 4Optimize the app description with bullet points that repeat the new keywords and include a clear call‑to‑action.
- 5Monitor competitor keyword changes weekly and adjust the keyword set to stay ahead on shared terms.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PuryFile?
PuryFile has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 11, 2026.
On how many keywords does PuryFile rank?
PuryFile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PuryFile?
Based on shared keyword rankings, the most frequent competitors of PuryFile are Magic Cleaner - Antivirus, Exif Manager, Exif Viewer. These apps appear next to PuryFile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PuryFile in on the Apple App Store?
PuryFile is listed in the Utilities category on the Apple App Store.
How can PuryFile improve its App Store Optimization?
Based on this audit, PuryFile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PuryFile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.