This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| flag football plays | #23 |  |  |      | ||
| routr | Not ranked | — | — |      | ||
| flag footballOpportunity | Not ranked | — | — |    | ||
| play designerOpportunity | Not ranked | — | — |      | ||
| football playbookOpportunity | Not ranked | — | — |    | ||
| custom routesOpportunity | Not ranked | — | — |    | ||
| football strategyOpportunity | Not ranked | — | — |      | ||
| play editorOpportunity | Not ranked | — | — |      | ||
| football coach toolsOpportunity | Not ranked | — | — |     | ||
| youth football playsOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Paint the Flag
Games
Flick Shoot
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Sports chart position
FWC2026 Mobile Tickets
MLB Ballpark
FIFA World Cup 2026™
GameChanger
ESPN: Live Sports & Scores
Fishbrain - Fishing App
sportsYou
Figuritas: Sticker Collector
MLB
DraftKings: Sports & Casino
18Birdies: Golf GPS Tracker
PrizePicks - Sports Picks
FanDuel Sportsbook & Casino
TeamReach – Your Team App
Fanatics Sportsbook & Casino
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Routr: Flag Football has a very low visibility score (25/100) driven by poor keyword rankings, zero ratings, and sub‑optimal app assets. The immediate priority is to boost keyword relevance and acquire positive reviews to improve both discovery and conversion.
Only 1 of 10 target keywords ("flag football plays") is ranked (23rd). High‑traffic terms like "routr", "flag football", and "play designer" have 49‑60 searches but are unranked, indicating the keyword field is not optimized.
The app has a 0.0 rating with no reviews, which severely hurts conversion and Apple’s ranking algorithm. Lack of social proof reduces download likelihood.
The keyword "flag football plays" already ranks at #23 with 50 daily searches and moderate difficulty (39). Adding this exact phrase to the title or subtitle can push it higher and improve overall discoverability.
A 50% quality score suggests missing or weak visual assets. The store listing lacks a preview video and likely has insufficient screenshots, which lowers click‑through rates.
Keywords such as "custom routes", "youth football plays", and "football strategy" have 36‑49 searches and difficulty 28‑41, offering a low‑competition window to rank if added strategically.
Competitor "Paint the Flag" outranks you on shared keywords. Analyzing its title, subtitle, and keyword placement can reveal gaps to exploit while differentiating with unique terms like "flag‑football‑only".
- 1Rewrite the keyword field to include high‑traffic, moderate‑difficulty terms (e.g., flag football, play designer, custom routes, youth football plays) staying within the 100‑character limit.
- 2Add the exact phrase "flag football plays" to the app title or subtitle and reinforce it in the first 3 lines of the description.
- 3Implement an in‑app review prompt after a user successfully draws a play, aiming for at least 20 4‑star+ reviews within the next month.
- 4Create 5‑6 high‑resolution screenshots highlighting the drawing interface, route options, and sharing feature, plus a 15‑second preview video meeting Apple guidelines.
- 5Conduct a detailed competitor audit of Paint the Flag’s metadata and visual assets; adopt proven phrasing and differentiate with unique flag‑football‑specific language.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1703 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Routr: Flag Football Playmaker?
Routr: Flag Football Playmaker has a visibility score of 25 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does Routr: Flag Football Playmaker rank?
Routr: Flag Football Playmaker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Routr: Flag Football Playmaker?
Based on shared keyword rankings, the most frequent competitors of Routr: Flag Football Playmaker are Paint the Flag, Flick Shoot. These apps appear next to Routr: Flag Football Playmaker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Routr: Flag Football Playmaker in on the Apple App Store?
Routr: Flag Football Playmaker is listed in the Sports category on the Apple App Store.
How can Routr: Flag Football Playmaker improve its App Store Optimization?
Based on this audit, Routr: Flag Football Playmaker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Routr: Flag Football Playmaker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.