PlanPop: Shared Calendar App

The branded term "planpop" ranks #1 with traffic 78 and low difficulty (34), guaranteeing top visibility for brand searches. Keep the brand in the title and URL to preserve this advantage.

Six of the ten analyzed keywords (shared calendar, social planner, friend calendar, social planning, group calendar, planpop) sit in the top 10, capturing 70‑78 traffic scores. Leverage these by highlighting them in the short description and screenshots.

Charts Score is 0% and the app isn’t ranked in the Productivity category, limiting organic discovery. Without chart visibility, even strong keywords won’t translate into sustained install volume.

Keywords like "group scheduling" (rank 37), "plan sharing" (rank 99), "calendar organizer" (rank 54) and "event planner" (rank 73) have decent traffic but poor rankings, causing missed exposure. The current metadata under‑utilizes these terms.

Current rating is 4.0 from 475 reviews, dragging the Quality Score (78%). Raising the average to >4.3 and increasing review count will improve conversion and the overall quality metric.

The first 500 characters lack many high‑traffic keywords. Integrate low‑ranking terms naturally and repeat top‑10 keywords early to improve relevance signals for the Play algorithm.