This audit was generated on May 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| workyard | #1 | — |  |     | ||
| gps time clock | #4 |  |  |   | ||
| job site gps | #4 | |  |   | ||
| construction time tracking | #6 | |  |    | ||
| employee time clock | #9 | |  |    | ||
| field service time tracking | #9 |  |  |      | ||
| time clock app | #14 | |  |   | ||
| time tracking | #25 |  |  | | ||
| employee scheduling | #66 |  |  |     | ||
| construction schedulingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
busybusy GPS Time Clock Mobile
Business
aTimeLogger Pro: Hours Tracker
Productivity
WorkingHours Time Tracker
Business
Spark Shift Work Calendar
Productivity
Clockify — Time Tracker
Productivity
QuickBooks Workforce
Productivity
Employee Time Tracking
Business
Time Tracker
Productivity
GPS Time & Mileage Tracking
Productivity
Simple Time Tracker
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Microsoft Word: Edit Documents
Google Gemini
WakeBox
PDF Reader - PDF Viewer
Grok - AI Chat & Video
MeloTick
Document Reader - PDF Editor
ScanNow Home
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
PDF Reader - All PDF Scanner
Document Reader & PDF Editor
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Workyard has a strong keyword foundation (94% score, 6/10 top positions) but suffers from low visibility in charts, modest quality score, and an average rating, keeping it off category rankings.
The brand keyword "workyard" ranks #1 with 76 search volume and low difficulty (34), indicating strong brand recall that can be leveraged in promotional assets.
Key industry terms like "gps time clock" (rank 4) and "job site gps" (rank 4) are in the top‑5 despite moderate difficulty, confirming relevance to the construction niche.
Charts Score is 0%; the app is not appearing in global or category top charts, which dramatically limits organic discovery and installs.
A 3.7 rating from 240 reviews drags down the Quality Score (75%). Competitors such as busybusy GPS Time Clock Mobile maintain higher ratings, influencing user trust.
Keywords like "construction scheduling" (traffic 40) and "employee scheduling" (traffic 36, rank 66) are either unranked or far from the top despite decent search volume; integrating them into the title, short description, and metadata could capture additional traffic.
The app is not ranked in the Productivity category, preventing exposure to users browsing by category; improving installs and keyword relevance can unlock a category position.
- 1Launch a focused review acquisition campaign (in‑app prompts + email) to push the rating toward 4.2+.
- 2Add top‑traffic, low‑difficulty keywords (e.g., "construction scheduling", "employee scheduling") to the app title and short description.
- 3Run a short‑term install‑boost campaign (Google UAC) to achieve chart placement, then maintain momentum with ASO‑optimized assets.
- 4Refresh visual assets (icon, screenshots) with clear GPS and construction themes; A/B test to improve conversion rates.
- 5Monitor competitor keyword shifts monthly and adjust metadata to stay ahead on shared terms like "time clock app" and "field service time tracking".
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3070 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): gps time clock, construction time tracking, job site gps.
Good visibility score
Score of 74/100 indicates solid app store presence.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Workyard: Employee Time Clock?
Workyard: Employee Time Clock has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 22, 2026.
On how many keywords does Workyard: Employee Time Clock rank?
Workyard: Employee Time Clock is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Workyard: Employee Time Clock?
Based on shared keyword rankings, the most frequent competitors of Workyard: Employee Time Clock are QuickBooks Workforce, busybusy GPS Time Clock Mobile, Employee Time Tracking. These apps appear next to Workyard: Employee Time Clock on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Workyard: Employee Time Clock in on the Google Play?
Workyard: Employee Time Clock is listed in the Productivity category on the Google Play.
How can Workyard: Employee Time Clock improve its App Store Optimization?
Based on this audit, Workyard: Employee Time Clock should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Workyard: Employee Time Clock.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.