How your app performs across different visibility factors
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10
Keywords analyzed
9
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| workyard | #1 | — | ||||
| gps time clock | #4 | |||||
| job site gps | #4 | |||||
| construction time tracking | #6 | |||||
| employee time clock | #9 | |||||
| field service time tracking | #9 | |||||
| time clock app | #14 | |||||
| time tracking | #25 | |||||
| employee scheduling | #66 | |||||
| construction scheduling | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Workyard has a strong keyword foundation (94% score, 6/10 top positions) but suffers from low visibility in charts, modest quality score, and an average rating, keeping it off category rankings.
The brand keyword "workyard" ranks #1 with 76 search volume and low difficulty (34), indicating strong brand recall that can be leveraged in promotional assets.
Key industry terms like "gps time clock" (rank 4) and "job site gps" (rank 4) are in the top‑5 despite moderate difficulty, confirming relevance to the construction niche.
Charts Score is 0%; the app is not appearing in global or category top charts, which dramatically limits organic discovery and installs.
A 3.7 rating from 240 reviews drags down the Quality Score (75%). Competitors such as busybusy GPS Time Clock Mobile maintain higher ratings, influencing user trust.
Keywords like "construction scheduling" (traffic 40) and "employee scheduling" (traffic 36, rank 66) are either unranked or far from the top despite decent search volume; integrating them into the title, short description, and metadata could capture additional traffic.
The app is not ranked in the Productivity category, preventing exposure to users browsing by category; improving installs and keyword relevance can unlock a category position.
Actionable recommendations to improve your visibility
Your description is 3070 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 4 keyword(s): gps time clock, construction time tracking, job site gps.
Score of 74/100 indicates solid app store presence.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Workyard: Employee Time Clock has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 22, 2026.
Workyard: Employee Time Clock is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Workyard: Employee Time Clock are QuickBooks Workforce, busybusy GPS Time Clock Mobile, Employee Time Tracking. These apps appear next to Workyard: Employee Time Clock on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Workyard: Employee Time Clock is listed in the Productivity category on the Google Play.
Based on this audit, Workyard: Employee Time Clock should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Workyard: Employee Time Clock.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.