This audit was generated on June 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| spark shift work calendar | #1 | Live trend | — |  | |||
| shift work calendar | #10 | Live trend |  |  | |||
| firefighter shift calendar | #13 | Live trend |  |  | |||
| police shift calendar | #14 | Live trend | |  | |||
| law enforcement shift calendar | #15 | Live trend |  |  | |||
| shift scheduler | #15 | Live trend |  |  | |||
| fire department calendar | #20 | Live trend |  |  | |||
| work schedule plannerOpportunity | #66 | Live trend |  |  | |||
| overtime trackerOpportunity | Not ranked | Live trend | — | — | |||
| pto trackerOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Spark Shift Work Calendar has strong user satisfaction and a solid keyword foundation, but its visibility is limited by low chart rankings and missing high‑traffic keywords. The top priority is to broaden keyword coverage and boost install volume to enter the Productivity charts.
The app holds a 4.8‑star rating across 3,459 reviews and a perfect Quality Score (100%), which helps conversion once users discover it. Leverage this by highlighting the rating in the store listing and in promotional assets.
Charts Score is 0%, meaning the app is not appearing in Top Free or Category charts, severely restricting organic discoverability. Without chart placement the app relies solely on keyword searches.
High‑traffic keywords like "overtime tracker" (traffic 36) and "pto tracker" (traffic 64) are not ranked at all, while "work schedule planner" sits at rank 66 despite traffic 57. These gaps represent missed discovery opportunities.
Add top‑traffic terms to the title, short description, and long description—e.g., "Work Schedule Planner", "Overtime Tracker", "PTO Tracker"—while maintaining readability. Aim for at least 3 of these to appear in the title and 5 in the short description.
SmartShift outranks Spark on shared keywords. Review its feature list (e.g., shift swapping, push alerts) and consider adding or promoting similar functionalities to differentiate and capture its audience.
Current assets don’t appear to be driving chart placement. Conduct A/B testing of the icon, screenshots, and feature graphic, emphasizing the app’s niche professions (firefighter, police, healthcare) to improve click‑through rates.
- 1Update the app title to include "Work Schedule Planner" and add "Overtime Tracker" / "PTO Tracker" in the short description.
- 2Rewrite the long description to embed the unranked high‑traffic keywords, using bullet points for each target profession.
- 3Launch a short‑term install‑boost campaign (e.g., Google UAC) to generate enough downloads for chart eligibility.
- 4Benchmark SmartShift’s top features, implement at least one high‑impact feature (e.g., shift swap notifications), and promote it in the store listing.
Category Ranking
Productivity chart position
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Spark Shift Work Calendar?
Spark Shift Work Calendar has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 4, 2026.
On how many keywords does Spark Shift Work Calendar rank?
Spark Shift Work Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Spark Shift Work Calendar?
Based on shared keyword rankings, the most frequent competitors of Spark Shift Work Calendar are SmartShift: Shift Calendar, Supershift Shift Work Calendar, NextShift - Shift Calendar. These apps appear next to Spark Shift Work Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Spark Shift Work Calendar in on the Google Play?
Spark Shift Work Calendar is listed in the Productivity category on the Google Play.
How can Spark Shift Work Calendar improve its App Store Optimization?
Based on this audit, Spark Shift Work Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Spark Shift Work Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.