This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| rotating shifts | #27 | Live trend |  |  | |||
| shift management | #35 | Live trend |  |  | |||
| shift planner | #50 | Live trend |  |  | |||
| shift calendar | Not ranked | Live trend | — | — | |||
| work scheduleOpportunity | Not ranked | Live trend | — | — | |||
| nurse scheduleOpportunity | Not ranked | Live trend | — | — | |||
| employee calendarOpportunity | Not ranked | Live trend | — | — | |||
| time trackingOpportunity | Not ranked | Live trend | — | — | |||
| work plannerOpportunity | Not ranked | Live trend | — | — | |||
| calendar organizerOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
The app has a very low visibility score (15/100) with poor keyword coverage and no chart presence, while only three out of ten target keywords rank modestly. Immediate focus should be on metadata optimization and user engagement to boost rankings and quality score.
Only 3 of the 10 target keywords rank, giving a Keywords Score of 17%. High‑traffic terms like "shift calendar" (traffic 43, difficulty 83) and "work schedule" (traffic 48, difficulty 44) are not ranked at all, limiting discoverability.
The current title "Shift Calendar - Made Simple" does not include high‑volume keywords such as "shift planner" or "work schedule" which are ranking for competitors. This reduces relevance in search queries.
The first 500 characters consist largely of repetitive phrases and lack unique selling points. This hurts both relevance and conversion, and does not capitalize on ranked keywords like "rotating shifts" and "shift management".
The app already ranks for "rotating shifts" (position 27) and "shift management" (position 35). Leveraging these keywords in the title, short description, and visual assets can push them higher and improve overall visibility.
Zero reviews result in a missing rating component and low trust. Implementing an in‑app review prompt after a completed shift can quickly generate organic 4‑5 star feedback, boosting the Quality Score.
No chart or featured graphic data is recorded, indicating missing or low‑quality visual assets. High‑resolution screenshots, a compelling feature graphic, and a short video can increase click‑through rates and conversion.
- 1Rename the app to include a high‑traffic keyword, e.g., "Shift Planner – Simple Shift Calendar".
- 2Rewrite the long description to naturally embed top keywords (shift calendar, work schedule, employee calendar, rotating shifts, shift management) and add clear benefit statements.
- 3Create a concise short description and tagline featuring the ranked keywords and a unique value proposition.
- 4Add high‑quality screenshots, a feature graphic, and a 15‑second preview video highlighting key features and the ranked keywords.
- 5Implement an in‑app review prompt after users complete a shift and encourage 4‑5 star ratings.
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shift Calendar - Made Simple?
Shift Calendar - Made Simple has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Shift Calendar - Made Simple rank?
Shift Calendar - Made Simple is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shift Calendar - Made Simple?
Based on shared keyword rankings, the most frequent competitors of Shift Calendar - Made Simple are Shift Calendar - ShiftPro, Personal Work Shift Calendar, Shift Planner - Rota & Hours. These apps appear next to Shift Calendar - Made Simple on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shift Calendar - Made Simple in on the Google Play?
Shift Calendar - Made Simple is listed in the Productivity category on the Google Play.
How can Shift Calendar - Made Simple improve its App Store Optimization?
Based on this audit, Shift Calendar - Made Simple should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shift Calendar - Made Simple.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.