This audit was generated on February 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| what now | #4 |  |  |    | ||
| group decisionOpportunity | Not ranked | — | — |      | ||
| hangout plannerOpportunity | Not ranked | — | — |      | ||
| friend meetupOpportunity | Not ranked | — | — |      | ||
| plan with friendsOpportunity | Not ranked | — | — |     | ||
| group swipeOpportunity | Not ranked | — | — |   | ||
| decide togetherOpportunity | Not ranked | — | — |      | ||
| social planningOpportunity | Not ranked | — | — |     | ||
| weekend plansOpportunity | Not ranked | — | — |     | ||
| group dinnerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
WhatNow?
Lifestyle
TXT App Phone Now
Social Networking
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Social Networking chart position
Threads
WhatsApp Messenger
Telegram Messenger
Google Meet
Discord - Talk, Play, Hang Out
Life360: Stay Connected & Safe
Messenger
GroupMe
Signal - Private Messenger
TextNow: Call + Text Unlimited
BAND - App for all groups
Locket Widget
BIGO LIVE-Live Stream, Go Live
Text Free: Second Phone Number
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
What Now? has a very low overall visibility (14/100) with only one keyword ranked (#4 for "what now"). The main priority is to expand keyword coverage and generate user reviews to boost quality and ranking.
The app already ranks #4 for its exact name "what now" with traffic 56 and difficulty 36, providing a solid anchor for ASO. Leverage this by keeping the brand name prominent in the title and subtitle.
Keywords such as "decide together" (traffic 36, difficulty 27) and "social planning" (traffic 34, difficulty 31) have low competition, offering quick wins if added to metadata.
Only 1 of 10 target keywords is ranked; the remaining high‑traffic terms (e.g., "group decision" traffic 43, diff 37) are absent, limiting discoverability.
The app has a 0.0 rating and no reviews, dragging the quality score to 50% and discouraging downloads. Lack of social proof hurts conversion.
Competitor "WhatNow?" shares only one keyword. By targeting additional shared terms like "group dinner" (traffic 45, diff 33) and "friend meetup" (traffic 50, diff 42), the app can capture market share.
- 1Add the top 5 unranked high‑traffic, medium‑difficulty keywords (e.g., "group decision", "friend meetup", "plan with friends", "weekend plans", "group dinner") to the 100‑character keyword field.
- 2Revise the app title and subtitle to include at least one primary keyword such as "Group Decision" or "Friend Meetup" while retaining the brand name.
- 3Implement an in‑app review prompt after a successful planning session to start collecting 4‑5 star ratings and written reviews.
- 4Update screenshots and the description to naturally embed the new keywords and highlight the swipe‑to‑decide feature.
- 5Re‑evaluate the category/subcategory selection (e.g., move to "Events" or "Lifestyle") and ensure the chosen category aligns with target keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1662 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of What Now??
What Now? has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 13, 2026.
On how many keywords does What Now? rank?
What Now? is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of What Now??
Based on shared keyword rankings, the most frequent competitors of What Now? are WhatNow?, TXT App Phone Now. These apps appear next to What Now? on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is What Now? in on the Apple App Store?
What Now? is listed in the Social Networking category on the Apple App Store.
How can What Now? improve its App Store Optimization?
Based on this audit, What Now? should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to What Now?.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.