What Now?

The app already ranks #4 for its exact name "what now" with traffic 56 and difficulty 36, providing a solid anchor for ASO. Leverage this by keeping the brand name prominent in the title and subtitle.

Keywords such as "decide together" (traffic 36, difficulty 27) and "social planning" (traffic 34, difficulty 31) have low competition, offering quick wins if added to metadata.

Only 1 of 10 target keywords is ranked; the remaining high‑traffic terms (e.g., "group decision" traffic 43, diff 37) are absent, limiting discoverability.

The app has a 0.0 rating and no reviews, dragging the quality score to 50% and discouraging downloads. Lack of social proof hurts conversion.

Competitor "WhatNow?" shares only one keyword. By targeting additional shared terms like "group dinner" (traffic 45, diff 33) and "friend meetup" (traffic 50, diff 42), the app can capture market share.