This audit was generated on January 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shepherd | #10 |  |  |      | ||
| christian mood trackerOpportunity | #52 |  |  |      | ||
| bible verse journalOpportunity | Not ranked | — | — |      | ||
| faith journalOpportunity | Not ranked | — | — |      | ||
| scripture moodOpportunity | Not ranked | — | — |     | ||
| christian devotionalOpportunity | Not ranked | — | — |      | ||
| spiritual journalOpportunity | Not ranked | — | — |      | ||
| bible emotionsOpportunity | Not ranked | — | — |  | ||
| faith mood logOpportunity | Not ranked | — | — |      | ||
| christian mental healthOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Shepherd's Rewards
Utilities
eMoods Wellness Tracker
Lifestyle
Abiding Shepherd
Reference
Emotion Tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Lemon8 - Lifestyle Community
Zillow Real Estate & Rentals
Hinge Dating App: Match & Date
SmartThings
Tinder Dating App: Date & Chat
Duet Dating App: Chat & Meet
Ring - Always Home
Amazon Alexa
Partiful Invites
Google Home
LG ThinQ
Bumble Dating App: Meet & Date
myQ Garage & Access Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shepherd has an excellent quality score and 5‑star rating but suffers from extremely low visibility, ranking for only 2 of 10 target keywords and lacking any chart placement or category rank.
The app scores 100% on quality, indicating strong stability, performance, and compliance. Leverage this by highlighting reliability in promotional text to boost conversion rates.
Only 2 of the 10 analyzed keywords rank (shepherd at #10, christian mood tracker at #52). All other high‑traffic terms (e.g., faith journal, bible verse journal) are not ranked, dragging the Keywords Score to 18%. Immediate keyword overhaul is required.
Despite a 5.0 rating, the app has 0 reviews, which hurts social proof and keyword relevance. Lack of reviews also limits the algorithm’s confidence in the app’s popularity.
Competitors like Shepherd's Rewards and eMoods Wellness Tracker rank for similar core terms but also capture long‑tail keywords such as "spiritual journal" and "faith mood log". Adding those high‑traffic, low‑difficulty terms to the keyword field can close the gap.
The app is not ranked in the Lifestyle category, preventing discovery via category charts. Improving conversion (through better screenshots, subtitle, and review volume) will unlock chart placement.
- 1Revise the 100‑character keyword field: include high‑traffic, low‑difficulty terms such as "faith journal", "bible verse journal", "spiritual journal", "mood tracker", and "christian devotional".
- 2Update the subtitle and promotional text to feature the top 3 target keywords (e.g., "Faith Journal & Mood Tracker – Daily Bible Verses").
- 3Launch an in‑app prompt or email campaign encouraging users to leave 5‑star reviews after at least 3 days of use, aiming for 30+ reviews within 30 days.
- 4Refresh screenshots and add a short video demo that showcases the verse‑driven mood insights, emphasizing the app’s unique faith‑based angle.
- 5Monitor competitor keyword changes weekly and run A/B tests on subtitle/keyword combos to incrementally improve rankings and aim for category chart entry.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1535 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shepherd?
Shepherd has a visibility score of 18 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on January 27, 2026.
On how many keywords does Shepherd rank?
Shepherd is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shepherd?
Based on shared keyword rankings, the most frequent competitors of Shepherd are Shepherd's Rewards, Abiding Shepherd, eMoods Wellness Tracker. These apps appear next to Shepherd on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shepherd in on the Apple App Store?
Shepherd is listed in the Lifestyle category on the Apple App Store.
How can Shepherd improve its App Store Optimization?
Based on this audit, Shepherd should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shepherd.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.