SplitSecond Pay: Bill Splitter

The app’s brand keyword "splitsecond pay" ranks #1 with a traffic potential of 52 and moderate difficulty (45), indicating strong brand recognition. Leverage this by keeping the brand first in the title while adding high‑traffic generic terms.

Only 3 of the 10 target keywords are ranked (splitsecond pay #1, group bill #92, and bill splitter #61). High‑traffic keywords like "tip calculator" (traffic 58, difficulty 76) and "venmo request" (traffic 50, difficulty 32) are not ranked, limiting discoverability.

The app has a 5.0 rating with 0 reviews, which hurts credibility and conversion. Lack of social proof also lowers the Quality Score’s impact on rankings despite a 90% quality rating.

Incorporate primary high‑traffic terms into the title and subtitle (e.g., "SplitSecond Pay – Bill Splitter & Tip Calculator"). This can capture additional search volume without sacrificing brand equity.

Competitors rank ahead on shared keywords but few emphasize native Venmo/PayPal request flow. Emphasize this integration in screenshots and the description to differentiate and attract users searching for "venmo request" and "pay request".

Current assets are not reflected in the audit but improving screenshots, adding a preview video, and A/B testing can raise conversion rates, especially in the Finance category where visual cues drive downloads.