This audit was generated on February 18, 2026
The data may no longer be up to date.
This audit was generated on February 18, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitsecond pay | #1 | — |  |     | ||
| bill splitter | #61 |  |  |      | ||
| group bill | #92 |  |  |    | ||
| tip calculator | Not ranked | — | — |      | ||
| split bill | Not ranked | — | — |  | ||
| venmo request | Not ranked | — | — |      | ||
| pay request | Not ranked | — | — |     | ||
| bill calculator | Not ranked | — | — |      | ||
| split tab | Not ranked | — | — | | ||
| tip calculator app | Not ranked | — | — |  |
Apps positioned directly before or after yours on keywords
Utilities
Finance
Finance
Utilities
Utilities
Occurrence count shows how many keywords each competitor appears on
Finance chart position
TurboTax: File Your Tax Return
Cash App
PayPal - Pay, Send, Save
Capital One Mobile
Venmo
Rocket Mortgage
Progressive
IRS2Go
Chase Mobile®: Bank & Invest
Chime – Mobile Banking
Intuit Credit Karma
Klarna: Smarter everyday money
Rocket Money - Bills & Budgets
OnePay – Mobile Banking
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SplitSecond Pay has strong brand visibility (rank 1 for its name) but suffers from a low overall visibility score (19/100) due to poor keyword coverage and no user reviews. Immediate focus should be on keyword optimization and review generation to boost rankings.
The app’s brand keyword "splitsecond pay" ranks #1 with a traffic potential of 52 and moderate difficulty (45), indicating strong brand recognition. Leverage this by keeping the brand first in the title while adding high‑traffic generic terms.
Only 3 of the 10 target keywords are ranked (splitsecond pay #1, group bill #92, and bill splitter #61). High‑traffic keywords like "tip calculator" (traffic 58, difficulty 76) and "venmo request" (traffic 50, difficulty 32) are not ranked, limiting discoverability.
The app has a 5.0 rating with 0 reviews, which hurts credibility and conversion. Lack of social proof also lowers the Quality Score’s impact on rankings despite a 90% quality rating.
Incorporate primary high‑traffic terms into the title and subtitle (e.g., "SplitSecond Pay – Bill Splitter & Tip Calculator"). This can capture additional search volume without sacrificing brand equity.
Competitors rank ahead on shared keywords but few emphasize native Venmo/PayPal request flow. Emphasize this integration in screenshots and the description to differentiate and attract users searching for "venmo request" and "pay request".
Current assets are not reflected in the audit but improving screenshots, adding a preview video, and A/B testing can raise conversion rates, especially in the Finance category where visual cues drive downloads.
Actionable recommendations to improve your visibility
Your description is 2309 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Common questions about this ASO audit.
SplitSecond Pay: Bill Splitter has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 18, 2026.
SplitSecond Pay: Bill Splitter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SplitSecond Pay: Bill Splitter are Split Pay by Rent App, ExactlyApps: Split the Bill, Tip Tabulator & Bill Splitter. These apps appear next to SplitSecond Pay: Bill Splitter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SplitSecond Pay: Bill Splitter is listed in the Finance category on the Apple App Store.
Based on this audit, SplitSecond Pay: Bill Splitter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitSecond Pay: Bill Splitter.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US