This audit was generated on February 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitsecond pay | #1 | — |  |     | ||
| bill splitterOpportunity | #61 |  |  |      | ||
| group billOpportunity | #92 |  |  |    | ||
| tip calculator | Not ranked | — | — |      | ||
| split bill | Not ranked | — | — |  | ||
| venmo requestOpportunity | Not ranked | — | — |      | ||
| pay requestOpportunity | Not ranked | — | — |     | ||
| bill calculatorOpportunity | Not ranked | — | — |      | ||
| split tabOpportunity | Not ranked | — | — | | ||
| tip calculator appOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ExactlyApps: Split the Bill
Utilities
OFFLINE Bill Splitter
Finance
Split Pay by Rent App
Finance
Tip Tabulator & Bill Splitter
Utilities
Bill Share for trips & events
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
TurboTax: File Your Tax Return
Cash App
PayPal - Pay, Send, Save
Capital One Mobile
Venmo
Rocket Mortgage
Progressive
IRS2Go
Chase Mobile®: Bank & Invest
Chime – Mobile Banking
Intuit Credit Karma
Klarna: Smarter everyday money
Rocket Money - Bills & Budgets
OnePay – Mobile Banking
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SplitSecond Pay has strong brand visibility (rank 1 for its name) but suffers from a low overall visibility score (19/100) due to poor keyword coverage and no user reviews. Immediate focus should be on keyword optimization and review generation to boost rankings.
The app’s brand keyword "splitsecond pay" ranks #1 with a traffic potential of 52 and moderate difficulty (45), indicating strong brand recognition. Leverage this by keeping the brand first in the title while adding high‑traffic generic terms.
Only 3 of the 10 target keywords are ranked (splitsecond pay #1, group bill #92, and bill splitter #61). High‑traffic keywords like "tip calculator" (traffic 58, difficulty 76) and "venmo request" (traffic 50, difficulty 32) are not ranked, limiting discoverability.
The app has a 5.0 rating with 0 reviews, which hurts credibility and conversion. Lack of social proof also lowers the Quality Score’s impact on rankings despite a 90% quality rating.
Incorporate primary high‑traffic terms into the title and subtitle (e.g., "SplitSecond Pay – Bill Splitter & Tip Calculator"). This can capture additional search volume without sacrificing brand equity.
Competitors rank ahead on shared keywords but few emphasize native Venmo/PayPal request flow. Emphasize this integration in screenshots and the description to differentiate and attract users searching for "venmo request" and "pay request".
Current assets are not reflected in the audit but improving screenshots, adding a preview video, and A/B testing can raise conversion rates, especially in the Finance category where visual cues drive downloads.
- 1Update app title to include "Bill Splitter" and subtitle to include "Tip Calculator, Venmo & PayPal".
- 2Expand the keyword field with top‑traffic terms: bill splitter, tip calculator, split bill, venmo request, pay request, group bill.
- 3Implement an in‑app review prompt after the first successful split to start gathering 5‑star reviews.
- 4Rewrite the description to embed the new keywords naturally and add a clear call‑to‑action for Venmo/PayPal requests.
- 5Refresh screenshots and add a short demo video highlighting the Venmo/PayPal request flow; run A/B tests to identify the highest‑converting layout.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2309 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SplitSecond Pay: Bill Splitter?
SplitSecond Pay: Bill Splitter has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 18, 2026.
On how many keywords does SplitSecond Pay: Bill Splitter rank?
SplitSecond Pay: Bill Splitter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SplitSecond Pay: Bill Splitter?
Based on shared keyword rankings, the most frequent competitors of SplitSecond Pay: Bill Splitter are Split Pay by Rent App, ExactlyApps: Split the Bill, Tip Tabulator & Bill Splitter. These apps appear next to SplitSecond Pay: Bill Splitter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SplitSecond Pay: Bill Splitter in on the Apple App Store?
SplitSecond Pay: Bill Splitter is listed in the Finance category on the Apple App Store.
How can SplitSecond Pay: Bill Splitter improve its App Store Optimization?
Based on this audit, SplitSecond Pay: Bill Splitter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitSecond Pay: Bill Splitter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.