Friendly Chat: Meet Friends

The app's own brand keyword "friendlychat" ranks #1 with 47 traffic points and low difficulty (30), providing a solid anchor for ASO. Leverage this by featuring the brand prominently in the title and short description.

9 high‑traffic keywords (e.g., "meet new friends", "chat rooms", "find friends nearby") are not ranked despite traffic scores 45‑51 and moderate difficulty (33‑71). The app needs to integrate these terms into the title, short description, and long description to gain visibility.

The app has 0 reviews and no rating, which harms trust and reduces algorithmic favorability. Early‑stage review acquisition (e.g., in‑app prompts, incentives) is essential to boost the Quality Score.

A 50% quality score indicates sub‑optimal visual assets or metadata. Updating the icon, screenshots, and adding a short video can improve conversion rates and overall ASO health.

Competitor "Friendly: Make Friends Nearby" is behind and shares only one keyword. By targeting the competitor's primary keywords (e.g., "make friends online") you can capture their traffic and potentially outrank them.

The app is not ranked in the Social category. Improving keyword relevance and visual assets can unlock category placement, which drives organic installs from category browsers.