This audit was generated on May 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| macroscout | #1 | Live trend | — |  | |||
| calorie trackerOpportunity | Not ranked | Live trend | — | — | |||
| nutrition scannerOpportunity | Not ranked | Live trend | — | — | |||
| macro trackerOpportunity | Not ranked | Live trend | — | — | |||
| food diaryOpportunity | Not ranked | Live trend | — | — | |||
| ai calorie counter | Not ranked | Live trend | — | — | |||
| meal loggerOpportunity | Not ranked | Live trend | — | — | |||
| protein trackerOpportunity | Not ranked | Live trend | — | — | |||
| daily nutritionOpportunity | Not ranked | Live trend | — | — | |||
| smart water trackerOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Numbers: Make Spreadsheets
Productivity
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
MacroScout has a strong brand presence with its name ranking #1, but overall visibility is extremely low (14/100) due to poor keyword coverage, no user reviews, and missing visual assets. Immediate focus should be on expanding keyword rankings and improving store listing quality.
The keyword 'macroscout' is already ranked #1 with a traffic potential of 43, giving the app instant discoverability for brand‑specific searches. Leverage this by reinforcing the brand in the title and subtitle.
Only 1 of the 10 target keywords is ranked; high‑traffic terms like 'calorie tracker' (traffic 61, difficulty 60) and 'food diary' (traffic 52, difficulty 54) are not appearing. This limits organic reach across core user intents.
The app has a 0.0 rating with zero reviews, which harms conversion and the App Store’s ranking algorithm. Early user feedback is critical for trust and visibility.
A 50% quality score indicates missing or sub‑optimal metadata (screenshots, video, subtitle, keywords). Enhancing these elements will improve the store algorithm’s assessment.
Keywords such as 'meal logger' (traffic 75, difficulty 36) and 'daily nutrition' (traffic 53, difficulty 40) have moderate difficulty and high search volume, offering quick wins if added to the keyword list and reflected in the description.
- 1Add 5–7 high‑traffic, moderate‑difficulty keywords (e.g., meal logger, daily nutrition, protein tracker) to the keyword field and weave them naturally into the subtitle and description.
- 2Rewrite the subtitle to include primary keywords like 'Calorie Tracker' and 'AI Food Diary' while keeping the brand name.
- 3Create and upload high‑quality screenshots and a 15‑second preview video highlighting the snap‑to‑log AI feature.
- 4Launch an in‑app prompt or email campaign encouraging early users to leave a 5‑star rating and brief review.
- 5Implement a basic localization strategy for English‑speaking markets (US, UK, Canada, Australia) to boost keyword relevance and reach.
Category Ranking
Health & Fitness chart position
Planet Fitness
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
AllTrails: Hike, Bike & Run
Oasis – What's Healthy
MenuFit - Healthy Eating Out
LADDER Strength Training Plans
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MacroScout: Calorie Tracker AI?
MacroScout: Calorie Tracker AI has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 22, 2026.
On how many keywords does MacroScout: Calorie Tracker AI rank?
MacroScout: Calorie Tracker AI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MacroScout: Calorie Tracker AI?
Based on shared keyword rankings, the most frequent competitors of MacroScout: Calorie Tracker AI are Numbers: Make Spreadsheets. These apps appear next to MacroScout: Calorie Tracker AI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MacroScout: Calorie Tracker AI in on the Apple App Store?
MacroScout: Calorie Tracker AI is listed in the Health & Fitness category on the Apple App Store.
How can MacroScout: Calorie Tracker AI improve its App Store Optimization?
Based on this audit, MacroScout: Calorie Tracker AI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MacroScout: Calorie Tracker AI.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.