Elm Social Route: Chat & Event

The app already ranks #1 for its exact brand term "elm social", capturing all 57 monthly searches for that keyword. Maintaining this position protects brand awareness and should be reinforced by keeping the term in the title and short description.

Only 1 of the 10 target keywords is ranked, resulting in a Keywords Score of 18%. The remaining keywords have combined traffic of over 500 searches per month but the app is not appearing for them. Expand the keyword set across title, short description, and long description to improve visibility.

The app has zero reviews, leading to a modest Quality Score of 50% and no social proof, which hurts conversion rates. Deploy an in‑app review prompt after key actions (e.g., after creating a geofenced chat) to gather at least 20 five‑star reviews quickly.

Keywords such as "geofenced chat" (traffic 25, difficulty 21) and "event planning" (traffic 62, difficulty 32) are relatively easy to rank. Incorporate these exact phrases into the long description and feature graphic to capture additional traffic.

The current Quality Score suggests visual assets need improvement. Add five high‑resolution screenshots highlighting geofenced chats, route sharing, and the uTrip planner, plus a 15‑second preview video to increase click‑through and conversion rates.

Design Home™ shares only one keyword with Elm, leaving most travel‑local terms uncontested. Emphasize unique differentiators like "map‑based social" and "dynamic routes" to dominate those open keyword opportunities.