This audit was generated on March 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| elm social | #1 | — |  |     | ||
| route planner | Not ranked | — | — |      | ||
| geofenced chatOpportunity | Not ranked | — | — |      | ||
| event planningOpportunity | Not ranked | — | — |      | ||
| social mapOpportunity | Not ranked | — | — |      | ||
| route sharingOpportunity | Not ranked | — | — |   | ||
| trip organizerOpportunity | Not ranked | — | — |      | ||
| location based chatOpportunity | Not ranked | — | — |      | ||
| route builderOpportunity | Not ranked | — | — |  | ||
| event coordinationOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Design Home™: House Makeover
Game Simulation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
U-Haul
Booking.com: Hotels & Travel
Google Earth
Expedia: Hotels, Flights, Cars
Vrbo Vacation Rentals
American Airlines
Fly Delta
United Airlines
Southwest Airlines: Travel App
Priceline: Hotel, Flight & Car
Frontier Airlines
Hilton Honors: Book Hotels
Mobile Passport Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Elm Social Route ranks #1 for its brand term but struggles with overall visibility, capturing only 18% of target keywords and lacking any user reviews. Immediate focus should be on expanding keyword coverage, gathering reviews, and improving visual assets to boost rankings and conversions.
The app already ranks #1 for its exact brand term "elm social", capturing all 57 monthly searches for that keyword. Maintaining this position protects brand awareness and should be reinforced by keeping the term in the title and short description.
Only 1 of the 10 target keywords is ranked, resulting in a Keywords Score of 18%. The remaining keywords have combined traffic of over 500 searches per month but the app is not appearing for them. Expand the keyword set across title, short description, and long description to improve visibility.
The app has zero reviews, leading to a modest Quality Score of 50% and no social proof, which hurts conversion rates. Deploy an in‑app review prompt after key actions (e.g., after creating a geofenced chat) to gather at least 20 five‑star reviews quickly.
Keywords such as "geofenced chat" (traffic 25, difficulty 21) and "event planning" (traffic 62, difficulty 32) are relatively easy to rank. Incorporate these exact phrases into the long description and feature graphic to capture additional traffic.
The current Quality Score suggests visual assets need improvement. Add five high‑resolution screenshots highlighting geofenced chats, route sharing, and the uTrip planner, plus a 15‑second preview video to increase click‑through and conversion rates.
Design Home™ shares only one keyword with Elm, leaving most travel‑local terms uncontested. Emphasize unique differentiators like "map‑based social" and "dynamic routes" to dominate those open keyword opportunities.
- 1Add high‑value keywords (e.g., geofenced chat, event planning, route planner) to the app title and short description.
- 2Rewrite the long description to naturally embed the top 5 target keywords while staying under the 4,000‑character limit.
- 3Implement an in‑app review prompt after successful chat creation to collect at least 20 positive reviews within 30 days.
- 4Refresh screenshots to showcase core features and upload a 15‑second preview video highlighting map interactions.
- 5Run A/B tests on the app icon and feature graphic to improve click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1517 characters, providing good keyword density and information for users.
Strong visual presence
22 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Elm Social Route: Chat & Event?
Elm Social Route: Chat & Event has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 3, 2026.
On how many keywords does Elm Social Route: Chat & Event rank?
Elm Social Route: Chat & Event is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Elm Social Route: Chat & Event?
Based on shared keyword rankings, the most frequent competitors of Elm Social Route: Chat & Event are Design Home™: House Makeover. These apps appear next to Elm Social Route: Chat & Event on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Elm Social Route: Chat & Event in on the Google Play?
Elm Social Route: Chat & Event is listed in the Travel & Local category on the Google Play.
How can Elm Social Route: Chat & Event improve its App Store Optimization?
Based on this audit, Elm Social Route: Chat & Event should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Elm Social Route: Chat & Event.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.