This audit was generated on March 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| itinero | #2 |  |  |    | ||
| trip plannerOpportunity | Not ranked | — | — |    | ||
| travel organiserOpportunity | Not ranked | — | — |  | ||
| itineraryOpportunity | Not ranked | — | — |   | ||
| trip organiserOpportunity | Not ranked | — | — |  | ||
| travel planningOpportunity | Not ranked | — | — |  | ||
| trip planningOpportunity | Not ranked | — | — | | ||
| holiday plannerOpportunity | Not ranked | — | — |   | ||
| travel itineraryOpportunity | Not ranked | — | — |  | ||
| trip organizerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Itinero - Trip planner
Travel
Wanderlog - Travel Planner
Travel
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Itinero has a very low visibility score (14/100) with only one keyword ranked (itinero) despite decent traffic potential for related terms. Immediate focus should be on expanding keyword coverage, boosting user ratings, and improving store assets to increase ranking and downloads.
The app name "itinero" is already ranking #2 for its exact match keyword with traffic 42 and low difficulty (28), indicating strong brand recognition. Leverage this by keeping the name unchanged and using it as a seed for related keywords.
Only 1 out of 10 target keywords is ranked; high‑traffic terms like "trip planner" (traffic 74, difficulty 60) and "travel itinerary" (traffic 60, difficulty 44) are not ranking at all. Expand the 100‑character keyword field with these terms and consider adding long‑tail variations.
The app has a 0.0 rating with 0 reviews, which drags the Quality Score down to 50% and harms conversion. Implement an in‑app prompt after a successful trip plan to request a rating, and consider offering a small incentive (e.g., premium feature trial) for honest feedback.
Itinero is listed under Lifestyle but is not ranking in that category, reducing discoverability. Evaluate whether the Travel category better fits the app’s core function and switch if appropriate, then monitor category ranking.
The Quality Score is only 50%, indicating missing or sub‑optimal screenshots, video, and description depth. Add 5 high‑resolution screenshots showing key features, a 15‑second preview video, and expand the description with the top‑ranking keywords to improve conversion and ranking.
- 1Revise the 100‑character keyword field to include high‑traffic terms: "trip planner", "travel itinerary", "holiday planner", "travel organiser", and "trip planning".
- 2Prompt users for ratings after they complete a trip plan and run a short A/B test on the prompt timing.
- 3Switch the app’s primary category from Lifestyle to Travel (or add Travel as a secondary category) and verify category rankings weekly.
- 4Create and upload new App Store assets: 5 feature screenshots, a 15‑second preview video, and a longer, keyword‑rich description.
- 5Monitor competitor "Itinero - Trip planner" for keyword changes and adjust the keyword set quarterly to stay competitive.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 69 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Itinero?
Itinero has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 6, 2026.
On how many keywords does Itinero rank?
Itinero is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Itinero?
Based on shared keyword rankings, the most frequent competitors of Itinero are Itinero - Trip planner, Wanderlog - Travel Planner. These apps appear next to Itinero on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Itinero in on the Apple App Store?
Itinero is listed in the Lifestyle category on the Apple App Store.
How can Itinero improve its App Store Optimization?
Based on this audit, Itinero should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Itinero.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.