This audit was generated on March 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calma | #3 |  |  |    | ||
| sleep sounds | Not ranked | — | — |      | ||
| white noise | Not ranked | — | — |    | ||
| rain sounds | Not ranked | — | — |     | ||
| ocean soundsOpportunity | Not ranked | — | — |     | ||
| binaural beats | Not ranked | — | — |      | ||
| mix soundsOpportunity | Not ranked | — | — |      | ||
| baby sleep | Not ranked | — | — |      | ||
| focus soundsOpportunity | Not ranked | — | — |      | ||
| relaxing music | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Calma — Anxiety & Panic Relief
Health & Fitness
Calma Health App
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
Lemon8 - Lifestyle Community
KashKick: Get paid to have fun
Ring - Always Home
Cash Giraffe: Games & Rewards
Amazon Alexa
Google Home
Nextdoor: Neighborhood Network
LG ThinQ
Deepsearch AI Search Assistant
Playful Rewards: Play & Earn
VYBS: Play & Earn Rewards
DailyGift: Earn Reward
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Calma: Sleep Sounds Mixer has a very low visibility score (14/100) with only its brand name ranking, no user ratings, and no presence in charts. Immediate focus should be on keyword coverage, visual assets, and gathering reviews to lift rankings.
The keyword "calma" ranks #3 with decent traffic (61) despite overall low visibility, indicating brand recognition that can be leveraged in titles and subtitles.
Only 1 of the top 10 target keywords ("calma") is ranked; high‑traffic terms like "sleep sounds" (traffic 73) and "white noise" (traffic 68) are not ranked, limiting discoverability.
The app has 0 reviews and no rating, which heavily penalizes ranking in Google Play’s algorithm and reduces conversion from store visits.
Incorporate top‑traffic keywords into the app title and short description (e.g., "Calma: Sleep Sounds & White Noise") and repeat primary keywords early in the long description to improve keyword relevance.
Current Quality Score is 50%; adding high‑resolution screenshots, a short demo video, and a refreshed icon can boost conversion rates and help achieve chart placement.
- 1Update app title to include primary keywords (e.g., "Calma: Sleep Sounds & White Noise").
- 2Rewrite short and full descriptions to feature top keywords (sleep sounds, white noise, rain sounds, binaural beats, focus sounds) within the first 150 characters.
- 3Create 5+ high‑quality screenshots and a 15‑second video showcasing the sound mixer and benefits.
- 4Implement an in‑app prompt after 3 days of use to encourage users to leave a 5‑star rating and a brief review.
- 5Run A/B tests on icon and description variations and monitor changes in visibility and install metrics weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3499 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Calma: Sleep Sounds & Mixer in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calma: Sleep Sounds & Mixer?
Calma: Sleep Sounds & Mixer has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 19, 2026.
On how many keywords does Calma: Sleep Sounds & Mixer rank?
Calma: Sleep Sounds & Mixer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calma: Sleep Sounds & Mixer?
Based on shared keyword rankings, the most frequent competitors of Calma: Sleep Sounds & Mixer are Calma — Anxiety & Panic Relief, Calma Health App. These apps appear next to Calma: Sleep Sounds & Mixer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calma: Sleep Sounds & Mixer in on the Google Play?
Calma: Sleep Sounds & Mixer is listed in the Lifestyle category on the Google Play.
How can Calma: Sleep Sounds & Mixer improve its App Store Optimization?
Based on this audit, Calma: Sleep Sounds & Mixer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calma: Sleep Sounds & Mixer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.