Hapag

The app’s own name "hapag" ranks at #15 with a decent traffic score of 40 and low difficulty (21), showing strong brand recognition. Leverage this by keeping the brand term prominent in the title and subtitle.

Rating is 0.0 / 5 with no reviews, contributing to the 50 % quality score. Lack of social proof hurts both conversion and Apple’s algorithmic trust signals.

Only 1 of 10 target keywords is ranked. High‑traffic, low‑difficulty terms such as "dietary needs" (traffic 37, difficulty 27) and "allergy safe" (traffic 37, difficulty 29) are not being used at all.

Keywords like "dietary needs" and "allergy safe" have difficulty scores below 30 while delivering 35‑40 traffic points each. Adding these to the keyword field and natural copy can quickly lift rankings.

Category rank (47) is modest; better screenshots/video that showcase family meal planning, allergy filters, and shopping list generation can improve click‑through rates and chart performance.