United Statesen-US“malware” keyword difficulty & traffic
How hard it is to rank for malware on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
MediumModerate competition. With quality content and targeted optimization, ranking is achievable.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.51 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
92/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 285k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 22.5 days ago on average.
Top apps ranking for “malware”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.5Malwarebytes Mobile Security
tools
- 2
4.6AVG AntiVirus & Security
tools
- 3
4.7Bitdefender Antivirus
tools
- 4
4.7Bitdefender Mobile Security
tools
- 5
4.6Avast One: Antivirus, Security
tools
- 6
4.6Norton360 Antivirus & Security
tools
- 7
4.7McAfee Security: Antivirus VPN
tools
- 8
4.7Avira Security Antivirus & VPN
tools
- 9
4.7ESET Mobile Security Antivirus
tools
- 10
4.2TotalAV Antivirus & Security
tools
- 11
4.2F-Secure Mobile Security
tools
- 12
4.4Malware and Virus Remover
tools
What the top apps have in common
The words that recur most across the apps ranking for “malware”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "malware" on Google Play?
"malware" scores 59 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "malware" get?
It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 285k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "malware"?
Right now the top apps for "malware" on Google Play include Malwarebytes Mobile Security, AVG AntiVirus & Security, Bitdefender Antivirus, Bitdefender Mobile Security, Avast One: Antivirus, Security. Those are the listings you would need to outrank.
Is "malware" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
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