United Statesen-USmalware keywords
How hard it is to rank for malware on Google Play in United States, how much it is searched, and the apps you would compete with.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
MediumModerate competition. With quality content and targeted optimization, ranking is achievable.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.51 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
92/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 285k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 22.5 days ago on average.
Top apps ranking for “malware”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.4Malwarebytes Mobile Security
- 2
4.6AVG AntiVirus & Security
- 3
4.6Avast One: Antivirus, Security
- 4
4.7Bitdefender Antivirus
- 5
4.2Anti Spy Detector - Spyware
- 6
4.4Antivirus AI - Virus Cleaner
- 7
4.6Norton360 Antivirus & Security
- 8
4.7Bitdefender Mobile Security
- 9
4.7McAfee Security: Antivirus VPN
- 10
4.7ESET Mobile Security Antivirus
- 11
4.7Avira Security Antivirus & VPN
- 12
4.8Cleaner Antivirus VPN Cleaner
What the top apps have in common
The words that recur most across the apps ranking for “malware”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "malware" on Google Play?
"malware" scores 59 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "malware" get?
It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 285k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "malware"?
Right now the top apps for "malware" on Google Play include Malwarebytes Mobile Security, AVG AntiVirus & Security, Avast One: Antivirus, Security, Bitdefender Antivirus, Anti Spy Detector - Spyware. Those are the listings you would need to outrank.
Is "malware" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “malware” in your market, free
This page covers malware on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.