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“otp” keyword difficulty & traffic

How hard it is to rank for otp on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
78/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.23 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

72/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 25k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 35 days ago on average.

Top apps ranking for “otp”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Google Authenticator

    Google Authenticator

    tools

    3.8
  2. 2
    OTP Authenticator App

    OTP Authenticator App

    tools

  3. 3
    FreeOTP Authenticator

    FreeOTP Authenticator

    tools

    3.1
  4. 4
    2FA Authenticator & OTP App

    2FA Authenticator & OTP App

    tools

    4.5
  5. 5
    Microsoft Authenticator

    Microsoft Authenticator

    business

    4.7
  6. 6
    Protectimus SMART OTP

    Protectimus SMART OTP

    tools

    4.4
  7. 7
    Authenticator App - SafeAuth

    Authenticator App - SafeAuth

    tools

    4.3
  8. 8
    OTPx – Secure OTP Sharing

    OTPx – Secure OTP Sharing

    business

  9. 9
    2FA Authenticator App MFA, OTP

    2FA Authenticator App MFA, OTP

    tools

    4.4
  10. 10
    OpenOTP Token

    OpenOTP Token

    tools

    3.7
  11. 11
    Nextcloud OTP Manager

    Nextcloud OTP Manager

    tools

    4.0
  12. 12
    OTP Bank HU

    OTP Bank HU

    finance

    4.5

What the top apps have in common

The words that recur most across the apps ranking for “otp”. Weave the relevant ones into your title, subtitle, and description.

otp×60authenticator×372fa×25app×24sms×10virtual×6number×6mfa×5

Frequently asked questions

How hard is it to rank for "otp" on Google Play?

"otp" scores 78 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "otp" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 25k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "otp"?

Right now the top apps for "otp" on Google Play include Google Authenticator, OTP Authenticator App, FreeOTP Authenticator, 2FA Authenticator & OTP App, Microsoft Authenticator. Those are the listings you would need to outrank.

Is "otp" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “otp” in your market, free

This page covers otp on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

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