United Statesen-US“safe” keyword difficulty & traffic
How hard it is to rank for safe on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.17 · traffic vs difficulty
Competitor strength
ModerateCompetitors have moderate strength, so a well-optimized app can climb.
60/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 8k installs on average.
- Top-3 app strength: 99/100 (higher means tougher incumbents).
- Top apps updated their listing about 41 days ago on average.
Top apps ranking for “safe”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.4Password Manager: Safe
productivity
- 2
4.7SAFE Federal Credit Union
finance
- 3
4.6SAFE Credit Union
finance
- 4
4.7Private Photo Vault - Keepsafe
photography
- 5
2.8Safe{Mobile}
finance
- 6
Safe Plus
business
- 7
2.9Safe Family - Parental Control
productivity
- 8
5.0Safe-Xtract Vehicle Recovery
auto and vehicles
- 9
SAFE
health and fitness
- 10
4.8Safe 1 Credit Union
finance
- 11
Safe
education
- 12
4.5Notes Safe Pro
tools
What the top apps have in common
The words that recur most across the apps ranking for “safe”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "safe" on Google Play?
"safe" scores 76 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 99/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "safe" get?
It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 8k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "safe"?
Right now the top apps for "safe" on Google Play include Password Manager: Safe, SAFE Federal Credit Union, SAFE Credit Union, Private Photo Vault - Keepsafe, Safe{Mobile}. Those are the listings you would need to outrank.
Is "safe" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “safe” in your market, free
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