This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| vetipal | #1 | — |  |     | ||
| pet trackerOpportunity | Not ranked | — | — |      | ||
| pet medical recordsOpportunity | Not ranked | — | — |    | ||
| lost pet finderOpportunity | Not ranked | — | — |      | ||
| pet health monitorOpportunity | Not ranked | — | — |    | ||
| vet finderOpportunity | Not ranked | — | — |     | ||
| pet communityOpportunity | Not ranked | — | — |      | ||
| pet care managerOpportunity | Not ranked | — | — |    | ||
| pet profile creatorOpportunity | Not ranked | — | — |     | ||
| pet emergency helpOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
The Vet Pal
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
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Life360: Family Safety & GPS
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KashKick: Get paid to have fun
Color Widgets, Theme: iWidgets
Ring - Always Home
Playful Rewards: Play & Earn
Lemon8 - Lifestyle Community
Cash Giraffe: Real Money Games
Amazon Alexa
Nextdoor: Neighborhood Network
Google Home
LG ThinQ
CineDash
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
VetiPal ranks #1 for its brand term but suffers from poor overall visibility, with only 1 of 10 target keywords ranked and a low quality score. Immediate focus should be on expanding keyword coverage, improving listing assets, and generating user reviews.
The app already ranks #1 for the exact brand keyword "vetipal" with traffic 46 and difficulty 32, giving a solid anchor for ASO efforts.
Only 1 of the 10 analyzed keywords is ranked (10% keywords score). High‑traffic terms like "pet tracker" (traffic 54) and "lost pet finder" (traffic 38) are unranked, indicating poor keyword optimization.
The store listing has 0 reviews and no average rating, which hurts credibility and conversion; a 0‑review app also scores low on the quality metric.
Incorporate top‑traffic, moderate‑difficulty keywords (e.g., "pet tracker" difficulty 54, "pet medical records" difficulty 38) into the title, short description, and backend keyword fields to lift the keywords score from 16% toward the 60‑80% range.
The quality score is only 50%. Adding high‑resolution screenshots, a 30‑second promo video, and expanding the description to >4,000 characters with clear feature bullet points will improve the quality rating and conversion.
The only listed competitor, "The Vet Pal," shares just one keyword. Analyzing its top‑ranking terms (e.g., "vet finder") and targeting those gaps can capture additional organic traffic.
- 1Conduct fresh keyword research and embed the top 5 high‑traffic terms (e.g., pet tracker, lost pet finder, pet medical records) in the app title, short description, and backend fields.
- 2Rewrite the long description to >4,000 characters, using natural language inclusion of target keywords and highlighting core features (QR ID, medical tracking, AI vet).
- 3Create 5–6 high‑quality screenshots and a 30‑second promo video showcasing the QR ID card and missing‑pet alert flow.
- 4Implement an in‑app review prompt after a successful action (e.g., after creating a pet profile) to start gathering genuine 5‑star reviews.
- 5Localize the listing (title, description, keywords) for top English‑speaking markets (US, UK, Canada, Australia) to broaden reach.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of VetiPal?
VetiPal has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does VetiPal rank?
VetiPal is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of VetiPal?
Based on shared keyword rankings, the most frequent competitors of VetiPal are The Vet Pal. These apps appear next to VetiPal on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is VetiPal in on the Google Play?
VetiPal is listed in the Lifestyle category on the Google Play.
How can VetiPal improve its App Store Optimization?
Based on this audit, VetiPal should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to VetiPal.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.