This audit was generated on February 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
10
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pillo | #1 | — |  |     | ||
| pill alarm | #1 | — | |    | ||
| pill reminder | #2 | | |  | ||
| dose reminder | #2 | | |   | ||
| medication reminder | #3 | | | | ||
| medicine tracker | #3 | | |  | ||
| medication tracker | #3 | | |  | ||
| pill organizer | #3 | | |  | ||
| medication log | #3 | | | | ||
| refill reminder | #5 |  |  | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Meds & Pill Reminder MyTherapy
Medical
Medication Reminder & Tracker
Medical
Medisafe Pill & Med Reminder
Health & Fitness
TakeYourPills Pill Reminder
Medical
EveryDose: Medication Reminder
Health & Fitness
PillO: Meds In Minutes
Medical
Pill Reminder and Med Tracker
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Medical chart position
BioLife Plasma Services
Zocdoc - Find and book doctors
Telehealth by SimplePractice
Oscar Health
OctaApp - Donate Plasma
Pillo: Pill Reminder & AlarmYour app
Healthy Benefits+
CSL Plasma
Express Scripts
BCBSTX
Omada
AI-Powered Analysis
Personalized insights generated by our AI
Pillo enjoys perfect keyword and quality scores, securing top‑10 positions for all its core terms. However, its chart performance is weak (category rank 22) and the ad‑supported model may hurt perception. Prioritizing listing conversion and acquisition will lift rankings and sustain growth.
All 10 target keywords rank in the top 3, with high traffic scores (e.g., "pill reminder" traffic 62, difficulty 86). This ensures strong discoverability for core searches; maintain these rankings with regular monitoring.
The app scores 100% on quality metrics, indicating strong stability, low crash rates, and good user experience. Leverage this rating in promotional copy to reinforce trust.
Charts score is only 22% and the app sits at rank 22 in the Medical category, limiting organic exposure beyond keyword searches. Improving install velocity and retention is essential to climb the charts.
The description openly mentions the app is ad‑support, which can deter users seeking a free, ad‑free experience and may affect rating trends. Consider offering a premium ad‑free tier or re‑framing the messaging.
Current assets are not referenced in the audit, suggesting room for improvement. Run A/B tests on icon, screenshots, and a short demo video that highlight the alarm and logging features to increase conversion rates.
While core keywords rank well, related high‑volume terms like "medication schedule", "pill reminder senior" and localized variations are untapped. Add 5–7 of these to the short and long description to capture additional traffic.
- 1Refresh store listing assets (icon, screenshots, video) and run A/B tests to improve click‑through and install conversion.
- 2Launch a targeted acquisition campaign (e.g., Google UAC) focused on users searching top‑ranked keywords to drive install velocity.
- 3Introduce a premium ad‑free option and highlight it in the description to improve perceived value and monetization.
- 4Add 5–7 high‑traffic, low‑difficulty related keywords and localize descriptions for key markets.
- 5Implement an in‑app review prompt after 3 successful dose logs to boost the number of 5‑star reviews.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3292 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 9 keyword(s): pillo, medication reminder, medicine tracker.
Good visibility score
Score of 84/100 indicates solid app store presence.
Strong category position
Ranked #22 in category, driving organic discovery.
No significant issues found
No additional suggestions
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pillo: Pill Reminder & Alarm?
Pillo: Pill Reminder & Alarm has a visibility score of 84 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 4, 2026.
On how many keywords does Pillo: Pill Reminder & Alarm rank?
Pillo: Pill Reminder & Alarm is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 10 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pillo: Pill Reminder & Alarm?
Based on shared keyword rankings, the most frequent competitors of Pillo: Pill Reminder & Alarm are Medisafe Pill & Med Reminder, Meds & Pill Reminder MyTherapy, TakeYourPills Pill Reminder. These apps appear next to Pillo: Pill Reminder & Alarm on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pillo: Pill Reminder & Alarm in on the Google Play?
Pillo: Pill Reminder & Alarm is listed in the Medical category on the Google Play, currently ranked #22 in that category.
How can Pillo: Pill Reminder & Alarm improve its App Store Optimization?
Based on this audit, Pillo: Pill Reminder & Alarm should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pillo: Pill Reminder & Alarm.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.