This audit was generated on June 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess widget | #1 | — |  |     | ||
| fianchetto | #2 |  | |   | ||
| chess puzzles | Not ranked | — | — |     | ||
| live chess gamesOpportunity | Not ranked | — | — |     | ||
| chess tactics | Not ranked | — | — |    | ||
| chess studyOpportunity | Not ranked | — | — |     | ||
| chess dashboardOpportunity | Not ranked | — | — |      | ||
| chess trainerOpportunity | Not ranked | — | — |   | ||
| chess analysisOpportunity | Not ranked | — | — |    | ||
| mobile chessOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fianchetto
Game Board
Chess Widget – Fianchetto Pro
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
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Themepack - App Icons, Widgets
iControl: Easy Widgets Themes
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Music ringtones for android
Make Money: Play to Earn Cash
Yoga Flex Home App
Parallel Space - app cloning
Gun Chase Launcher
ThemeKit - Themes & Widgets
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Widget – Fianchetto ranks #1 for "chess widget" and #2 for "fianchetto", giving it a strong keyword foundation, but its low quality score, lack of reviews, and poor ranking for high‑traffic keywords limit overall visibility.
The app already holds rank 1 for "chess widget" (traffic 47) and rank 2 for "fianchetto" (traffic 34), contributing to a 93% keyword score. Leverage these positions by reinforcing them in the title and short description.
Keywords like "chess dashboard" (difficulty 39) and "chess study" (difficulty 44) have moderate traffic and relatively low difficulty, offering quick wins if incorporated into the app copy.
Four high‑traffic keywords—"chess puzzles" (traffic 47, difficulty 75), "live chess games" (53/45), "chess tactics" (39/69) and "mobile chess" (56/47)—are not ranked. Absence from these searches hurts discoverability.
A 50% quality score and zero user reviews indicate poor conversion assets. Missing screenshots/video and lack of social proof reduce click‑through and install rates.
The paid competitor "Chess Widget – Fianchetto Pro" is behind despite sharing two keywords. Position the free app as the full‑featured alternative and promote any exclusive free features to capture its audience.
The app is not ranked in the Personalization category. Adding category‑specific terms (e.g., "home screen widget", "android widget") and ensuring the category aligns with user intent can unlock chart placement.
- 1Add top‑traffic, unranked keywords (chess puzzles, live chess games, chess tactics, mobile chess) to the title, short description, and long description while maintaining readability.
- 2Create and upload high‑resolution screenshots and a 15‑second preview video that showcase the widget on a home screen with puzzle solving and live game updates.
- 3Implement an in‑app review prompt after a user solves 5 puzzles, targeting at least 100 5‑star reviews in the next 30 days.
- 4Refresh the long description to include low‑difficulty keywords like "chess dashboard" and "chess study" and add a bullet‑point list of key features for better scannability.
- 5Monitor competitor "Fianchetto Pro" keywords and adjust bids for ASO experiments; consider a seasonal A/B test of the app title to see if adding "Free" improves CTR.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3779 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Good visibility score
Score of 72/100 indicates solid app store presence.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Widget – Fianchetto?
Chess Widget – Fianchetto has a visibility score of 72 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does Chess Widget – Fianchetto rank?
Chess Widget – Fianchetto is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Widget – Fianchetto?
Based on shared keyword rankings, the most frequent competitors of Chess Widget – Fianchetto are Chess Widget – Fianchetto Pro, Fianchetto. These apps appear next to Chess Widget – Fianchetto on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Widget – Fianchetto in on the Google Play?
Chess Widget – Fianchetto is listed in the Personalization category on the Google Play.
How can Chess Widget – Fianchetto improve its App Store Optimization?
Based on this audit, Chess Widget – Fianchetto should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Widget – Fianchetto.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.