This audit was generated on June 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| roy rogers | #1 | — |  |     | ||
| restaurant rewards | #7 |  |  |      | ||
| food rewards | #12 |  |  |     | ||
| order aheadOpportunity | Not ranked | — | — |      | ||
| gift cards | Not ranked | — | — |      | ||
| exclusive dealsOpportunity | Not ranked | — | — |      | ||
| rewards programOpportunity | Not ranked | — | — |      | ||
| digital gift cardsOpportunity | Not ranked | — | — |  | ||
| mobile orderingOpportunity | Not ranked | — | — |      | ||
| loyalty rewardsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Taco Bell Fast Food & Delivery
Food & Drink
Golden Corral
Food & Drink
MyRogers
Tools
QuikTrip: Food, Coupons & Fuel
Food & Drink
Carrabba's Italian Grill
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
7-Eleven: Rewards & Shopping
Domino's Pizza USA
Uber Eats: Food and Grocery
Dunkin’
Instacart: Get Food Delivery
Pizza Hut - Delivery & Takeout
Starbucks
Yelp: Food, Delivery & Reviews
BURGER KING® App
Subway®
ReciMe: Recipes & Meal Planner
Chick-fil-A®
Too Good To Go: End Food Waste
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Roy's Rewards has an excellent quality score (90%) and a #1 ranking for the brand keyword, but its overall visibility is low (61/100) due to limited keyword rankings and zero chart presence. The main priority is expanding and optimizing keyword coverage to capture high‑traffic terms and achieve chart listings.
The app scores 90% on the quality metric, reflecting strong ratings (4.6), positive reviews, and well‑structured metadata. Keep maintaining review response and app stability to preserve this advantage.
Only 2 of the top 10 target keywords rank (roy rogers #1, food rewards #12). High‑traffic keywords such as "order ahead" (traffic 60) and "gift cards" (traffic 63) are not indexed, limiting discovery.
"order ahead" has 60 monthly searches with a moderate difficulty of 31 but no current rank. Incorporate the phrase into the app title or short description and add a dedicated screenshot to boost relevance.
Both "gift cards" (traffic 63, difficulty 80) and "digital gift cards" (traffic 34, difficulty 39) are unranked. Highlight the gift‑card purchase flow in the description, add badge screenshots, and consider a localized promo to improve relevance.
Charts score is 0%, meaning the app does not appear in global or category top charts. Without chart visibility, organic installs are limited.
Competitors like Taco Bell rank ahead on shared terms (e.g., "order ahead"). Conduct a side‑by‑side keyword gap analysis and A/B test title variations to overtake them on these overlapping keywords.
- 1Add high‑traffic unranked keywords (order ahead, gift cards, loyalty rewards, exclusive deals) to the app title, short description, and long description.
- 2Create new localized screenshots and a short video that showcase ordering ahead, gift‑card purchase, and rewards redemption.
- 3Launch a limited‑time install campaign (e.g., Google App Campaigns) aimed at moving the app into the top 50 of the Food & Drink category to generate chart momentum.
- 4Perform competitor keyword gap analysis and A/B test title/short‑desc variations to capture shared keyword rankings.
- 5Monitor keyword rankings weekly and adjust keyword density in the description based on performance data.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): roy rogers, restaurant rewards.
Good visibility score
Score of 61/100 indicates solid app store presence.
Short description
Your app description is only 122 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Roy's Rewards?
Roy's Rewards has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 10, 2026.
On how many keywords does Roy's Rewards rank?
Roy's Rewards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Roy's Rewards?
Based on shared keyword rankings, the most frequent competitors of Roy's Rewards are MyRogers, Taco Bell Fast Food & Delivery, QuikTrip: Food, Coupons & Fuel. These apps appear next to Roy's Rewards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Roy's Rewards in on the Google Play?
Roy's Rewards is listed in the Food & Drink category on the Google Play.
How can Roy's Rewards improve its App Store Optimization?
Based on this audit, Roy's Rewards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Roy's Rewards.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.