This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| plate lookup | #1 | — |  |     | ||
| license plate search | #1 | — |  |   | ||
| vehicle lookup | #1 | — |  |   | ||
| license plate lookup | #1 | — |  |  | ||
| vehicle history report | #21 |  |  |     | ||
| vin check | #21 |  |  |   | ||
| car vin search | #25 |  |  | | ||
| vehicle history | #34 | |  |   | ||
| car specs | #45 |  |  |      | ||
| vin decoder | #47 |  |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Carbly VIN Scanner
Business
CARFAX Car Care App
Auto & Vehicles
OBD2 Scanner: Car Diagnostics
Tools
VIN Check
Auto & Vehicles
VIN Check - Car History
Auto & Vehicles
VIN Report for Used Car Sale
Auto & Vehicles
License Plate Collector Gold
Game Casual
Find License Plate Owner
Auto & Vehicles
Codec Info
Tools
Chassis Number Check
Auto & Vehicles
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Auto & Vehicles chart position
CARFAX - New & Used Cars
Shell: Fuel, Charge & More
ParkMobile: Park. Pay. Go.
CarGurus: Used & New Cars
Toyota
Cars.com: Buy and sell cars
Autotrader: Shop Cars For Sale
Boat Trader
PayByPhone
KeyConnect Digital Car Key
Marathon ARCO Rewards
Carvana: Buy/Sell Used Cars
RepairSolutions2
CarMax: Used Cars for Sale
AutoZone Auto Parts & Repair
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Plate Lookup has strong keyword dominance, ranking #1 for its core terms and achieving a 98% keyword score, but it lacks category chart presence and suffers from a middling quality score due to copy and asset issues.
The app ranks #1 for "plate lookup", "license plate search", "vehicle lookup" and "license plate lookup", each with traffic >20 and KEI >0.6, indicating excellent relevance and capture of primary search demand.
Keywords "vin decoder" (rank 47, KEI 1.03) and "vin check" (rank 21, KEI 1.00) have excellent traffic‑to‑difficulty ratios, showing untapped potential that can be leveraged with modest optimization.
Charts Score is 0%; the app does not appear in either global or category (Auto & Vehicles) top charts, limiting organic discovery and install velocity.
The description is truncated, contains a typo ("our our a"), and lacks compelling bullet points and rich media, contributing to a sub‑optimal quality rating that can hurt conversion.
"vin decoder" has KEI 1.03 but sits at rank 47. Adding the exact phrase to the title, short description, and feature list, plus a dedicated screenshot, can realistically push it into the top 20 and capture ~60 monthly searches.
With 1,067 reviews and a 4.3 rating, prompting satisfied users for 5‑star reviews can lift the rating above 4.5 and improve the Quality Score, directly influencing visibility and chart eligibility.
- 1Integrate high‑KEI terms (vin decoder, vehicle history report, vehicle history) into the app title (if space permits), short description, and feature bullet points.
- 2Rewrite the first 500 characters and overall description to be error‑free, keyword‑rich, and at least 4000 characters, highlighting key use‑cases for each target audience.
- 3Design new high‑resolution screenshots and a 15‑second preview video that showcase VIN decoding and license‑plate lookup, then run store‑listing experiments to improve conversion.
- 4Implement an in‑app review prompt after a successful lookup, aiming to raise the rating to >4.5 and total reviews to >1,500.
- 5Launch a short‑term install campaign (e.g., Google App Campaign) focused on the Auto & Vehicles category to generate installs needed for chart entry.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2052 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): license plate search, vehicle lookup.
Good visibility score
Score of 82/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Plate Lookup?
Plate Lookup has a visibility score of 82 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does Plate Lookup rank?
Plate Lookup is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Plate Lookup?
Based on shared keyword rankings, the most frequent competitors of Plate Lookup are VIN Report for Used Car Sale, License Plate Collector Gold, Find License Plate Owner. These apps appear next to Plate Lookup on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Plate Lookup in on the Google Play?
Plate Lookup is listed in the Auto & Vehicles category on the Google Play.
How can Plate Lookup improve its App Store Optimization?
Based on this audit, Plate Lookup should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Plate Lookup.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.