This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| stillwater insurance | #1 | — |  |     | ||
| stillwater mobile | #1 | — |  |    | ||
| insurance agentOpportunity | #83 | |  |      | ||
| insurance billingOpportunity | #90 |  |  |     | ||
| auto insuranceOpportunity | #96 |  |  |    | ||
| insurance appOpportunity | Not ranked | — | — |  | ||
| policy managerOpportunity | Not ranked | — | — |    | ||
| bill pay | Not ranked | — | — |      | ||
| mobile id cardOpportunity | Not ranked | — | — |      | ||
| insurance policyOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
DriveMyWay
Finance
Gusto Mobile
Finance
State Farm®
Finance
Bristol West Insurance
Finance
Goose Insurance
Finance
Stillwater News Press
News & Magazines
GoAuto Insurance
Finance
Elephant Insurance Mobile
Auto & Vehicles
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Kalshi: Trade News & Sports
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Progressive
Klarna: Smarter everyday money
Trump Accounts: Official App
Chase Mobile
Bank of America Mobile Banking
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Stillwater Insurance has strong brand keyword rankings but suffers from low overall visibility due to a poor rating, limited keyword coverage, and no category ranking. Immediate focus should be on boosting user perception and expanding high‑traffic, low‑difficulty keywords.
The app ranks #1 for "stillwater insurance" (traffic 62) and "stillwater mobile" (traffic 29), giving it top‑of‑mind visibility for brand searches. Leverage this by reinforcing the brand name in the title and short description to maintain this advantage.
With a 3.2 rating from only 48 reviews, the Quality Score is limited to 63%, which hurts conversion and rankings. Implement a review solicitation flow and respond to existing feedback to lift the rating above 4.0.
Only 5 of 10 target keywords are ranked, and core terms like "insurance app" and "policy manager" are not ranked despite moderate traffic (74 and 46). Expand the keyword list with these high‑traffic terms and integrate them into the app description.
The app is not ranked in the Finance category, limiting discoverability in category charts. Optimize the category‑specific metadata and add category‑relevant keywords (e.g., "auto insurance", "bill pay") to gain placement.
Keywords such as "insurance billing" (traffic 47, difficulty 41) and "mobile id card" (traffic 31, difficulty 40) have moderate traffic and manageable difficulty. Add them to the description and short description to capture additional organic installs.
- 1Launch an in‑app review prompt and email follow‑up to increase rating to >4.0 and double the review count within 60 days.
- 2Revise the title and short description to include high‑traffic, low‑difficulty keywords like "Insurance App" and "Policy Manager" while preserving the brand name.
- 3Add missing high‑traffic keywords (e.g., "insurance app", "policy manager", "bill pay") to the long description and metadata, ensuring natural language integration.
- 4Create and upload high‑resolution screenshots and a short video that showcase bill pay, policy documents, and agent contact features to improve the Quality Score.
- 5Monitor competitor keywords (DriveMyWay, Gusto Mobile) and add any unique, relevant terms they rank for to stay competitive.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): stillwater mobile.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Stillwater Insurance in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Stillwater Insurance?
Stillwater Insurance has a visibility score of 37 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does Stillwater Insurance rank?
Stillwater Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Stillwater Insurance?
Based on shared keyword rankings, the most frequent competitors of Stillwater Insurance are Bristol West Insurance, DriveMyWay, Goose Insurance. These apps appear next to Stillwater Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Stillwater Insurance in on the Google Play?
Stillwater Insurance is listed in the Finance category on the Google Play.
How can Stillwater Insurance improve its App Store Optimization?
Based on this audit, Stillwater Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Stillwater Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.