This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| safeway insurance login | #1 | Live trend | — |  | |||
| safeway | #46 | Live trend |  |  | |||
| insurance account | #47 | Live trend |  |  | |||
| vehicle insuranceOpportunity | #86 | Live trend |  |  | |||
| insurance policyOpportunity | Not ranked | Live trend | — | — | |||
| view policy detailsOpportunity | Not ranked | Live trend | — | — | |||
| payment historyOpportunity | Not ranked | Live trend | — | — | |||
| policy statusOpportunity | Not ranked | Live trend | — | — | |||
| insurance managerOpportunity | Not ranked | Live trend | — | — | |||
| policy detailsOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
MySafeway has a solid Quality Score (78%) but suffers from poor visibility, ranking for only 1 of 10 target keywords and not appearing in charts or its Finance category. Immediate focus should be on keyword expansion and metadata optimization to lift its Keywords Score and overall store presence.
The app's Quality Score is 78%, indicating good stability, performance, and user experience. Leverage this strength to encourage positive reviews and maintain low crash rates while you work on visibility.
The core brand keyword "safeway" ranks only 46 despite a traffic potential of 90 and moderate difficulty (45). This limits discoverability for users directly searching the brand. Elevate the brand name in the title and short description to improve its rank.
Charts Score is 0% and the app isn’t ranked in the Finance category, meaning users can’t find it via top‑charts or category browsing. Gaining traction on high‑traffic keywords will unlock chart eligibility.
Keywords such as "vehicle insurance" (traffic 47, rank 86), "policy status" (traffic 50, not ranked) and "insurance policy" (traffic 53, not ranked) have moderate difficulty (33‑41). Incorporating these terms into the title, short description, and feature graphic can quickly boost rankings.
Competitors like Safeway Investment and Mexican Auto Insurance rank for shared terms (e.g., "insurance policy") that MySafeway does not. Conduct a gap analysis, add those missing high‑intent keywords to your copy, and consider localized A/B tests to outrank them.
- 1Revise the app title to include primary keywords (e.g., "Safeway Insurance – Policy, Payments, Vehicle").
- 2Rewrite the short and full description, weaving in top unranked keywords such as "vehicle insurance", "policy status", and "insurance policy" naturally.
- 3Create new localized screenshots and a feature graphic that highlight the added keyword phrases and key app benefits.
- 4Publish an in‑app prompt encouraging satisfied users to leave 5‑star reviews, aiming to lift the rating above 4.3.
- 5Monitor keyword rankings weekly and run A/B tests on title/description variations to achieve at least 4 ranked keywords within 8 weeks.
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MySafeway?
MySafeway has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does MySafeway rank?
MySafeway is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MySafeway?
Based on shared keyword rankings, the most frequent competitors of MySafeway are Safeway Investment, Safeway Church, Mexican Auto Insurance. These apps appear next to MySafeway on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MySafeway in on the Google Play?
MySafeway is listed in the Finance category on the Google Play.
How can MySafeway improve its App Store Optimization?
Based on this audit, MySafeway should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MySafeway.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.