This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| budget insurance | #1 | — |  |     | ||
| insurance policyOpportunity | Not ranked | — | — |      | ||
| emergency assistOpportunity | Not ranked | — | — |      | ||
| biometric securityOpportunity | Not ranked | — | — |      | ||
| insurance managementOpportunity | Not ranked | — | — |     | ||
| face recognition | Not ranked | — | — |      | ||
| fingerprint loginOpportunity | Not ranked | — | — |    | ||
| insurance trackerOpportunity | Not ranked | — | — |    | ||
| policy managerOpportunity | Not ranked | — | — |     | ||
| insurance servicesOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
The General Insurance® App
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Progressive
Klarna: Smarter everyday money
Trump Accounts: Official App
Chase Mobile
Bank of America Mobile Banking
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Budget Insurance has an excellent user rating (4.9) and strong quality score (63%) but suffers from very low visibility, ranking for only 1 of 10 target keywords and not appearing in charts or category listings.
The app holds a 4.9/5 rating from 7,014 reviews, contributing to a solid Quality Score of 63%. Leverage this by highlighting the rating in promotional assets to boost conversion.
Over 7k reviews provide social proof and can be used in the store listing (e.g., quoted snippets) to improve credibility and click‑through rates.
Only 1 of 10 target keywords ("budget insurance") is ranked (position 1). High‑traffic keywords like "insurance policy" (traffic 53) and "emergency assist" (traffic 35) are not ranking at all, causing a Keywords Score of 15%.
Charts Score is 0% – the app does not appear in global or category top charts, limiting organic discovery. This is tied directly to low keyword rankings and sub‑optimal metadata.
Integrate top‑traffic keywords (e.g., "insurance policy", "emergency assist", "biometric security") into the app title (max 30 chars), short description (80 chars), and long description (4,000 chars) using natural language. Add keyword‑rich bullet points and feature highlights to improve relevance and indexing.
Current assets lack keyword captions and visual emphasis on core features like emergency assist and biometric login. Adding a short video, updated screenshots with overlay text, and a high‑contrast icon can boost conversion and indirectly improve rankings.
- 1Revise the app title to include high‑traffic keyword(s) such as "Insurance Policy" while keeping within 30 characters.
- 2Rewrite the short and long descriptions to naturally embed the top 5 unranked keywords (e.g., insurance policy, emergency assist, biometric security, face recognition, fingerprint login).
- 3Add keyword‑rich bullet points and feature captions in the description, highlighting emergency assist and biometric login.
- 4Update visual assets: create a 15‑second promo video, add annotated screenshots, and refresh the app icon to improve click‑through rates.
- 5Submit the optimized metadata and assets as an app update, then monitor keyword rankings weekly for 4‑6 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Budget Insurance?
Budget Insurance has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does Budget Insurance rank?
Budget Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Budget Insurance?
Based on shared keyword rankings, the most frequent competitors of Budget Insurance are The General Insurance® App. These apps appear next to Budget Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Budget Insurance in on the Google Play?
Budget Insurance is listed in the Finance category on the Google Play.
How can Budget Insurance improve its App Store Optimization?
Based on this audit, Budget Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Budget Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.