This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| modesmith | #1 | — |  |  | ||
| minimal launcher | #20 |  |  |      | ||
| focus launcher | #76 |  |  |      | ||
| context-aware home screen | Not ranked | — | — |      | ||
| productivity launcher | Not ranked | — | — |     | ||
| android launcherOpportunity | Not ranked | — | — |      | ||
| minimalist app drawer | Not ranked | — | — |   | ||
| customizable launcher | Not ranked | — | — |  | ||
| simple home screen | Not ranked | — | — |  | ||
| contextual home screen | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Lime Launcher - Minimal & fast
Personalization
Minimal Phone Launcher
Productivity
iSmith Chart
Education
Lumen | Minimalist Launcher
Productivity
Lynx Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Candy Race Launcher
Big Keyboard: Easy Homescreen
Pillow Chase Home App
Zedge™ Wallpapers & Ringtones
DramaStream Launcher
Themepack - App Icons, Widgets
Emoji Battery Icon Customize
iControl: Easy Widgets Themes
Facemoji AI Emoji Keyboard
Messenger Chat Home
Gun Chase Launcher
Make Money: Play to Earn Cash
Cute Keyboard: Sounds & Emojis
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Modesmith Minimal Launcher has a very low overall visibility (22/100) with only 3 of 10 target keywords ranking, and it is absent from category charts. The biggest upside is a high‑KEI, untapped keyword – “android launcher” – while the brand name already ranks #1.
The app’s brand keyword "modesmith" ranks #1 with traffic 8 and low difficulty (25), giving a solid foundation for brand‑driven discoverability. Leverage this by ensuring the brand name appears prominently in title and short description.
Only 3 of the 10 analyzed keywords rank (24% keyword score), and the app fails to appear for high‑KEI terms like "android launcher" (traffic 39, KEI 0.8). Expand the keyword set in the title, short description, and long description to cover these gaps.
Charts score is 0% – the app is not ranked in any global or category top charts, limiting organic exposure. Improving install velocity and retention will be required to break into the Personalization category charts.
The top winnable keyword is "android launcher" (traffic 39, difficulty 49, KEI 0.8). Add this exact phrase to the title (e.g., "Modesmith – Minimal Android Launcher") and weave it naturally into the description to boost relevance.
Keywords such as "productivity launcher" (KEI 0.44), "simple home screen" (KEI 0.49) and "customizable launcher" (KEI 0.33) have reasonable demand with manageable difficulty. Include them in the long description and bullet points to capture additional long‑tail traffic.
Quality score is only 50% and the app lacks user reviews, which hurts conversion. Publish high‑resolution screenshots, a feature video, and encourage early users to leave 5‑star reviews to improve the quality rating and click‑through rate.
- 1Insert "Android Launcher" into the app title and short description while retaining the brand name.
- 2Rewrite the long description (~4,000 characters) to naturally include high‑KEI keywords: android launcher, productivity launcher, simple home screen, customizable launcher.
- 3Add at least 3 high‑quality screenshots and a 15‑second preview video highlighting the minimal UI and context‑aware features.
- 4Launch a review‑generation campaign (e.g., in‑app prompt after 3 days) to obtain at least 20 positive ratings to raise the quality score.
- 5Monitor installs and adjust keyword density weekly; run A/B tests on title variations to optimize for the new keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2290 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Modesmith Minimal Launcher?
Modesmith Minimal Launcher has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does Modesmith Minimal Launcher rank?
Modesmith Minimal Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Modesmith Minimal Launcher?
Based on shared keyword rankings, the most frequent competitors of Modesmith Minimal Launcher are iSmith Chart, Lime Launcher - Minimal & fast, Lumen | Minimalist Launcher. These apps appear next to Modesmith Minimal Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Modesmith Minimal Launcher in on the Google Play?
Modesmith Minimal Launcher is listed in the Personalization category on the Google Play.
How can Modesmith Minimal Launcher improve its App Store Optimization?
Based on this audit, Modesmith Minimal Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Modesmith Minimal Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.