This audit was generated on June 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| carpay | #1 | Live trend | — |  | |||
| car payment | #1 | Live trend | — | | |||
| car loan | #34 | Live trend |  |  | |||
| auto loan payment | #100 | Live trend |  | — | |||
| auto loan | Not ranked | Live trend | — | — | |||
| loan managerOpportunity | Not ranked | Live trend | — | — | |||
| auto financeOpportunity | Not ranked | Live trend | — | — | |||
| loan trackerOpportunity | Not ranked | Live trend | — | — | |||
| vehicle loan | Not ranked | Live trend | — | — | |||
| car loan trackerOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Carpay has a strong quality score (88%) and dominates two high‑traffic keywords (carpay and car payment) at rank 1, but its overall visibility is low (42/100) due to limited keyword coverage and missing rankings for high‑KEI terms.
The app ranks #1 for its brand name "carpay" (traffic 25, KEI 0.64) and for the high‑value keyword "car payment" (traffic 49, KEI 1.2). Leverage this authority by highlighting these terms in screenshots and the short description to reinforce relevance.
Only 4 of the 10 analyzed keywords are ranked, giving a Keywords Score of 47%. Important high‑KEI terms such as "loan tracker" and "car loan tracker" are not appearing at all, limiting discoverability.
The app has 0% chart score and is not ranked in either the global or category charts, which reduces algorithmic momentum and organic exposure.
The winnable keyword "loan tracker" has traffic 54, difficulty 50 and an excellent KEI of 1.08. Adding this exact phrase to the short/long description and creating a dedicated screenshot can push the app into the top 20 results.
"car loan tracker" (traffic 20, difficulty 28, KEI 0.71) is a low‑difficulty, good‑KEI term not currently ranked. Incorporate it naturally in the description and use it as a headline in a new screenshot to capture this niche search.
Google Play does not have a separate keyword field, so the title (≤30 chars) and short description are critical. A revised title such as "Carpay – Auto Loan Tracker & Manager" and a short description that includes "loan manager" and "auto finance" will surface the app for those high‑KEI keywords without exceeding length limits.
- 1Update the app title to include "Auto Loan Tracker" (max 30 chars) and add "loan manager" and "auto finance" to the short description.
- 2Rewrite the long description to naturally embed the top‑KEI keywords: loan tracker, car loan tracker, loan manager, auto finance, and related long‑tail variants.
- 3Create 2‑3 new screenshots highlighting loan tracking features and label them with the new keywords to improve relevance signals.
- 4Run an A/B test on the updated title/description and new screenshots to measure install lift, aiming for at least a 10% increase in conversion rate.
- 5Monitor ranking for "car loan" (currently #34) and push it into the top 20 by adding a FAQ section that includes the phrase and by encouraging user reviews that mention "car loan".
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Carpay?
Carpay has a visibility score of 42 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 12, 2026.
On how many keywords does Carpay rank?
Carpay is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Carpay?
Based on shared keyword rankings, the most frequent competitors of Carpay are CarCard, Car Loan EMI Calculator, Cash Advance App - Capy Loan. These apps appear next to Carpay on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Carpay in on the Google Play?
Carpay is listed in the Finance category on the Google Play.
How can Carpay improve its App Store Optimization?
Based on this audit, Carpay should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Carpay.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.