This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| city utilities | #1 | — |  |     | ||
| utility bill pay | #1 | — |  |    | ||
| utility account | #1 | — | |   | ||
| electricity tracker | Not ranked | — | — |      | ||
| water usage | Not ranked | — | — |      | ||
| outage reporter | Not ranked | — | — |      | ||
| bill manager | Not ranked | — | — |      | ||
| energy monitor | Not ranked | — | — |      | ||
| service tracker | Not ranked | — | — |      | ||
| payment manager | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
My Utility Account - Mobile
Business
My OKC Utilities
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
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UKG Pro
UPS
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its core branded terms and maintains a strong quality score (90%), but only 30% of target keywords are ranked and it has zero chart visibility, limiting discovery.
‘city utilities’, ‘utility bill pay’ and ‘utility account’ are all #1 positions with solid traffic (54, 17, 9) and low difficulty, delivering high KEI (2.25 for city utilities). Keep these keywords prominent in title and short description.
Only 3 of the 10 analyzed keywords are ranked (30% coverage) resulting in a Keywords Score of 73% and a Visibility Score of 63/100. Expanding to additional relevant terms is essential for broader reach.
The app does not appear in any global or category charts, contributing to a 0% Charts Score. Without chart placement, organic discovery from top‑list browsing is absent.
Keywords like ‘electricity tracker’ (traffic 8, KEI 0.26), ‘water usage’ (traffic 25, KEI 0.56) and ‘outage reporter’ (traffic 24, KEI 0.41) have moderate KEI and are not currently ranked. Optimizing copy for these can yield incremental traffic with manageable competition.
Competitors (My Utility Account – Mobile, My OKC Utilities) rank behind on shared keywords and have no presence in charts. By expanding keyword set and improving ASO assets, you can dominate the niche and capture their user base.
- 1Add high‑value unranked keywords (e.g., water usage, outage reporter, electricity tracker) to the app title and short description while preserving brand identity.
- 2Refresh the long description with semantic variations of the target keywords, include clear feature bullet points for each utility service, and embed LSI terms.
- 3Implement A/B testing on the feature graphic and icon to boost click‑through rate, aiming for chart eligibility.
- 4Encourage satisfied users to leave reviews mentioning specific features (e.g., ‘water usage tracker’), boosting relevance for those keywords.
- 5Localize the keyword‑rich copy for major U.S. cities (e.g., Springfield, Chicago) to capture geo‑specific searches and improve category ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2646 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): utility bill pay, utility account.
Good visibility score
Score of 63/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of City Utilities – My Account?
City Utilities – My Account has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does City Utilities – My Account rank?
City Utilities – My Account is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of City Utilities – My Account?
Based on shared keyword rankings, the most frequent competitors of City Utilities – My Account are My Utility Account - Mobile, My OKC Utilities. These apps appear next to City Utilities – My Account on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is City Utilities – My Account in on the Google Play?
City Utilities – My Account is listed in the Business category on the Google Play.
How can City Utilities – My Account improve its App Store Optimization?
Based on this audit, City Utilities – My Account should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to City Utilities – My Account.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.