This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zuelpay | #1 | — |  |     | ||
| electricity bill payment | #11 |  |  |     | ||
| prepaid recharge | #14 |  |  |      | ||
| bill payment | #15 |  |  |    | ||
| mobile recharge | #27 |  |  |  | ||
| utility bill payment | #31 |  |  |     | ||
| online recharge | #38 |  |  |  | ||
| credit card | Not ranked | — | — |      | ||
| payout services | Not ranked | — | — |     | ||
| dth recharge | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mobile Recharge App - Online
Shopping
BillPoint: VTU & Bills Payment
Finance
doxo: All-in-One Bill Pay
Finance
Four | Buy Now, Pay Later
Shopping
Rebtel: Recharges And Calls
Communication
Sezzle: Buy Now, Pay Later
Shopping
Remitly: Transfer money abroad
Finance
iMobile: Loan, Cards & Banking
Finance
Shelbyville Power & Water
Business
A1 - All in One Recharge App
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
DoorDash - Dasher
Zoom Workplace
Microsoft Authenticator
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
FedEx Mobile
Amazon Flex
LinkedIn: Community & Network
UKG Pro
UPS
Spark Driver
Workday
Square Point of Sale: Payment
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ZuelPay shows solid fundamentals with a strong brand presence and decent keyword coverage, but its overall visibility is limited by poor category ranking and missing high‑KEI keywords. Prioritizing keyword integration and chart performance will drive the biggest lift.
The app ranks #1 for its brand keyword "zuelpay" with a traffic score of 25 and moderate difficulty, securing the most valuable first‑page placement. Leverage this visibility by reinforcing the brand name in the title and promotional assets.
A 78% quality score indicates the app meets Google Play’s technical and user‑experience standards, reducing the risk of penalties. Maintain current ratings and crash‑free metrics while focusing on other ASO levers.
Charts Score is 0%, meaning the app is not appearing in any top‑10 lists for its category or globally, limiting organic discovery. Without chart visibility, even high‑traffic keywords may not translate into installs.
The app does not rank for "credit card" (traffic 58, KEI 0.83) and is only #31 for "utility bill payment" despite an excellent KEI of 1.72. These terms have strong search efficiency and should be targeted urgently.
Moving "utility bill payment" from #31 into the top 15 can capture a large share of its 50‑traffic volume while leveraging its 1.72 KEI. Incorporate the exact phrase in the title, short description, and first 150 characters of the long description, and add a dedicated screenshot highlighting this feature.
Target the unranked "credit card" keyword (traffic 58, KEI 0.83) by adding it to the app title or short description, and ensuring it appears in the first two sentences of the description. Complement this with a new feature graphic that showcases credit‑card‑related services.
- 1Revise the app title to include a high‑KEI term (e.g., "Utility Bill & Credit Card Payments").
- 2Add "credit card" and "utility bill payment" early in the short and long descriptions, preserving readability.
- 3Create a dedicated screenshot and feature graphic for bill‑payment and credit‑card services to boost conversion.
- 4Launch a small install‑boost campaign (e.g., incentivized installs, localized ads) to push the app into category charts.
- 5Encourage satisfied users to leave 5‑star reviews and ratings to sustain the 78% quality score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3841 characters, providing good keyword density and information for users.
Strong visual presence
26 screenshots give users a comprehensive view of your app.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ZuelPay - Credit Card & Bill?
ZuelPay - Credit Card & Bill has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does ZuelPay - Credit Card & Bill rank?
ZuelPay - Credit Card & Bill is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ZuelPay - Credit Card & Bill?
Based on shared keyword rankings, the most frequent competitors of ZuelPay - Credit Card & Bill are Sezzle: Buy Now, Pay Later, Mobile Recharge App - Online, Remitly: Transfer money abroad. These apps appear next to ZuelPay - Credit Card & Bill on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ZuelPay - Credit Card & Bill in on the Google Play?
ZuelPay - Credit Card & Bill is listed in the Business category on the Google Play.
How can ZuelPay - Credit Card & Bill improve its App Store Optimization?
Based on this audit, ZuelPay - Credit Card & Bill should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ZuelPay - Credit Card & Bill.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.