This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cardless | #1 | — |  |     | ||
| digital credit cards | #21 |  |  |     | ||
| mobile credit cards | #28 |  |  |     | ||
| credit card rewards | #44 |  |  |   | ||
| credit card security | #72 |  |  |    | ||
| credit card tracker | #90 |  |  |     | ||
| credit card manager | Not ranked | — | — |      | ||
| view balance | Not ranked | — | — |      | ||
| make payments | Not ranked | — | — |      | ||
| biometric login | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CareCredit Mobile
Finance
Neu Money: Build Your Credit
Finance
Verizon Visa Card
Finance
Step: All-In-One Money App
Finance
Digital Wallet: Virtual Cards
Finance
Google Wallet
Finance
Taz Visa Mobile
Finance
CardFinder: CreditCard Rewards
Finance
SBI Card: Manage Credit Card
Finance
Gauss: Payoff Credit Card Debt
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Robinhood: Trading & Investing
Capital One Mobile
Trump Accounts: Official App
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Progressive
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Cardless enjoys a strong brand position with a #1 rank for its own name and a perfect quality score, but its overall visibility is hampered by low keyword coverage, missing chart presence, and no category ranking.
The app ranks #1 for the exact brand keyword "cardless" (traffic 25, KEI 0.68), securing dominant visibility for its core search term and contributing to a high overall rating of 4.7.
Only 6 of 10 target keywords are ranked, yielding a Keywords Score of 32%. High‑traffic terms such as "credit card manager" (traffic 8) and "view balance" (traffic 25) are currently unranked, limiting discoverability.
Charts Score is 0% (global and category charts missing), which reduces organic exposure and signals low momentum to the Play Store algorithm.
Keywords with moderate KEI—"view balance" (KEI 0.53), "make payments" (KEI 0.42), and "digital credit cards" (KEI 0.29)—are unranked or low (rank 21‑28). Embedding these exact phrases in the title, short description, and screenshot overlays can improve rankings and capture additional traffic.
The Top Opportunities list shows no winnable keywords in the current set, indicating the existing keyword list is saturated. Conduct fresh research to add high‑KEI, low‑difficulty terms (e.g., "virtual credit card", "instant card number") and update metadata accordingly.
- 1Revise the app title and short description to include moderate‑KEI terms like "digital credit cards" and "view balance" while retaining the brand name.
- 2Enrich the long description with natural mentions of unranked high‑traffic keywords (credit card manager, make payments, biometric login) and highlight those features in bullet points.
- 3Add a feature‑graphic and a 15‑second promotional video; update screenshots with overlay text containing target keywords to generate chart presence.
- 4Run A/B tests on screenshots and short description to measure impact on rankings for the moderate‑KEI keywords.
- 5Perform competitive keyword analysis to identify and add at least five new high‑KEI, low‑difficulty terms, then monitor rankings weekly.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 477 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cardless?
Cardless has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does Cardless rank?
Cardless is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cardless?
Based on shared keyword rankings, the most frequent competitors of Cardless are Google Wallet, CareCredit Mobile, Taz Visa Mobile. These apps appear next to Cardless on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cardless in on the Google Play?
Cardless is listed in the Finance category on the Google Play.
How can Cardless improve its App Store Optimization?
Based on this audit, Cardless should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cardless.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.