This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fundly | #1 | — |  |     | ||
| cash advance app | #46 |  |  |      | ||
| cash advance | #47 | | |  | ||
| payday loanOpportunity | #53 |  |  |  | ||
| same day loanOpportunity | #80 |  |  |    | ||
| emergency loan | Not ranked | — | — |   | ||
| personal loanOpportunity | Not ranked | — | — |     | ||
| quick cashOpportunity | Not ranked | — | — |    | ||
| loan appOpportunity | Not ranked | — | — |   | ||
| urgent loanOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Instant Borrow - Cash Now
Finance
Ualett
Finance
Ava Finance
Finance
Cash Advance Loan - CREDO
Finance
GoFundMe: Fundraise and Give
Finance
2DAY - Borrow Money Instantly
Finance
Instant Cash Advance: Loan App
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Robinhood: Trading & Investing
Capital One Mobile
Trump Accounts: Official App
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Progressive
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Fundly has a strong brand presence (rank 1 for "fundly") and a high quality score (88%), but its overall visibility is low (28/100) due to missing high‑KEI core keywords and no chart rankings.
The app ranks #1 for its brand term "fundly" with traffic 59, difficulty 53 and an excellent KEI of 1.11, showing strong brand recognition and a solid quality score of 88%.
Charts Score is 0% and the app is not listed in any global or category top charts, contributing to the low Visibility Score (28/100) and preventing organic discovery in the Finance category.
The app does not rank for the keyword "loan app" (traffic 72, difficulty 59, KEI 1.22 – excellent). This is a primary search term in the Finance space and a major visibility gap.
"Urgent loan" has traffic 58, difficulty 50 and an excellent KEI of 1.16, yet the app is not ranking. Adding this phrase to the title or short description and reinforcing it in the long description can capture this high‑value traffic.
Both "personal loan" (traffic 48, KEI 0.84) and "quick cash" (traffic 37, KEI 0.67) are winnable keywords with good efficiency. Incorporating them naturally into the app’s description and feature list can boost relevance without sacrificing readability.
The app ranks #80 for "same day loan" (traffic 52, KEI 0.96). Strengthening copy around fast approval and adding synonyms like "same‑day cash" can improve its position.
- 1Revise the app title and short description to include the high‑KEI terms "loan app" and "urgent loan" while keeping the brand name front‑loaded.
- 2Rewrite the long description (first 500 chars and full copy) to naturally embed missing keywords: loan app, urgent loan, personal loan, quick cash, same day loan, and emphasize fast approval benefits.
- 3Add localized keyword variations (e.g., "instant cash loan", "emergency loan") in the description and create a dedicated FAQ section to capture long‑tail searches.
- 4Design new high‑impact screenshots and a 15‑second video that showcase the "instant approval" and "same‑day funding" features, then run an A/B test to improve conversion rates and chart eligibility.
- 5Launch a targeted campaign to encourage satisfied users to leave 5‑star reviews, aiming to increase the rating count and improve ranking momentum in the Finance category.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2534 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fundly: Cash Advance App?
Fundly: Cash Advance App has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does Fundly: Cash Advance App rank?
Fundly: Cash Advance App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fundly: Cash Advance App?
Based on shared keyword rankings, the most frequent competitors of Fundly: Cash Advance App are Instant Borrow - Cash Now, Cash Advance Loan - CREDO, GoFundMe: Fundraise and Give. These apps appear next to Fundly: Cash Advance App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fundly: Cash Advance App in on the Google Play?
Fundly: Cash Advance App is listed in the Finance category on the Google Play.
How can Fundly: Cash Advance App improve its App Store Optimization?
Based on this audit, Fundly: Cash Advance App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fundly: Cash Advance App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.