This audit was generated on June 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| filen | #1 | — |  |     | ||
| cloud backup | #21 |  |  |    | ||
| cloud storage | #26 |  |  |  | ||
| secure file sharing | Not ranked | — | — |      | ||
| photo backup | Not ranked | — | — |     | ||
| document storage | Not ranked | — | — |    | ||
| video sharing | Not ranked | — | — |     | ||
| end to end encryptionOpportunity | Not ranked | — | — |      | ||
| offline file access | Not ranked | — | — |      | ||
| file preview | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Total Drive - Cloud Storage
Productivity
Nova Cloud: Storage & Backup
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Meta AI
Microsoft Word: Edit Documents
Google NotebookLM
Google Gemini
PDF Reader - PDF Viewer
WakeBox
Clean Sweep Master
MeloTick
Grok - AI Chat & Video
PDF File Plus
Open Chat - AI bot app
PDF Reader - Smart Viewer
DuckDuckGo, optional Duck.ai
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Filen has a strong brand presence but suffers from low overall visibility and a modest rating. Prioritizing high‑KEI keywords like “end‑to‑end encryption” and improving metadata quality will drive the biggest lift.
The keyword "filen" ranks #1 with traffic 64 and KEI 1.1, showing excellent brand recognition that can be leveraged in the title and promotional assets.
Filen already ranks #21 for "cloud backup" and #26 for "cloud storage", capturing moderate traffic (25‑49) and providing a foundation to climb higher with optimized copy.
Only 3 of the top 10 target keywords are ranked (45% keyword score). Missing high‑KEI terms such as "end to end encryption" and "secure file sharing" limits discoverability.
The app sits at a 3.2‑star rating (1,375 reviews) and a 38% quality score, which hurts conversion and may suppress rankings in the Productivity category.
The keyword "end to end encryption" has traffic 57, difficulty 38, and an excellent KEI of 1.5, yet the app is not ranking. Capturing this term can deliver high‑volume, low‑competition traffic.
- 1Add "End‑to‑End Encryption" and "Secure File Sharing" to the app title and short description while keeping the brand term prominent.
- 2Rewrite the long description with bullet points that naturally incorporate high‑KEI keywords (end‑to‑end encryption, secure file sharing, photo backup, video sharing, offline file access).
- 3Launch an in‑app review prompt after successful backup to boost the rating and increase the total number of positive reviews.
- 4Refresh screenshots and create a short promo video that highlight encryption, secure sharing, and offline access to improve the quality score.
- 5Set up A/B testing for metadata variations and track keyword rankings weekly, focusing first on the top opportunity keyword.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Filen - Cloud Storage?
Filen - Cloud Storage has a visibility score of 38 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
On how many keywords does Filen - Cloud Storage rank?
Filen - Cloud Storage is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Filen - Cloud Storage?
Based on shared keyword rankings, the most frequent competitors of Filen - Cloud Storage are Fileyan, Total Drive - Cloud Storage, IDrive Online Backup. These apps appear next to Filen - Cloud Storage on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Filen - Cloud Storage in on the Google Play?
Filen - Cloud Storage is listed in the Productivity category on the Google Play.
How can Filen - Cloud Storage improve its App Store Optimization?
Based on this audit, Filen - Cloud Storage should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Filen - Cloud Storage.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.