This audit was generated on June 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| infosearch | #1 | Live trend | — |  | |||
| background check | #2 | Live trend |  |  | |||
| background check online | #2 | Live trend | |  | |||
| public records search | #15 | Live trend |  |  | |||
| people finder | #24 | Live trend |  |  | |||
| people search engine | #27 | Live trend |  |  | |||
| criminal records | Not ranked | Live trend | — | — | |||
| phone number lookupOpportunity | Not ranked | Live trend | — | — | |||
| reverse phone search | Not ranked | Live trend | — | — | |||
| public records database | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Background Check on InfoSearch ranks well for its core brand and primary keywords but lacks visibility in the Play Store charts and misses high‑KEI opportunities like "phone number lookup," limiting its overall ASO performance.
The app holds rank 1 for "infosearch" and rank 2 for both "background check" and "background check online," covering 3 of the top‑10 positions and driving a solid Keywords Score of 65%. Maintain these positions while expanding to related terms.
With a Quality Score of 75% and a 5‑star rating from over 1,000 reviews, the app demonstrates strong user satisfaction, which can be leveraged to improve conversion rates in the store listing.
Charts Score is 0%, meaning the app is not appearing in global or category rankings, likely due to insufficient install velocity and engagement. This hampers organic discovery.
The top opportunity keyword "phone number lookup" has traffic 40, difficulty 55 and a strong KEI 0.73, yet the app is not ranking for it. Targeting this term can capture a sizable, efficient search segment.
"people finder" ranks 24 with a very good KEI 0.94. Optimizing metadata and creative assets for this term could push it into the top‑10, expanding visibility in a high‑value niche.
Four analyzed keywords—"criminal records," "public records database," "reverse phone search," and "phone number lookup"—are unranked despite moderate‑to‑good KEI values, indicating gaps in keyword coverage.
- 1Update the app title to incorporate the high‑KEI term "Phone Number Lookup" while retaining the brand name.
- 2Integrate "phone number lookup," "people finder," and "criminal records" naturally into the short description, bullet points, and long description.
- 3Create new screenshots and a short video highlighting the phone lookup feature; run A/B tests to improve click‑through and install rates.
- 4Launch a localized install campaign and prompt satisfied users to leave reviews to generate install momentum and improve chart rankings.
- 5Monitor competitor metadata (e.g., BeenVerified) and add missing high‑KEI keywords like "public records search" to stay competitive.
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Background Check on InfoSearch?
Background Check on InfoSearch has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 17, 2026.
On how many keywords does Background Check on InfoSearch rank?
Background Check on InfoSearch is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Background Check on InfoSearch?
Based on shared keyword rankings, the most frequent competitors of Background Check on InfoSearch are BeenVerified Background Search, Infosas, TruthFinder Background Check. These apps appear next to Background Check on InfoSearch on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Background Check on InfoSearch in on the Google Play?
Background Check on InfoSearch is listed in the Tools category on the Google Play.
How can Background Check on InfoSearch improve its App Store Optimization?
Based on this audit, Background Check on InfoSearch should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Background Check on InfoSearch.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.