This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| marine captain | #1 | — |  |     | ||
| complication watch | #53 |  |  |      | ||
| watch face | Not ranked | — | — |      | ||
| wear os | Not ranked | — | — |     | ||
| customizable complications | Not ranked | — | — |  | ||
| weather forecast | Not ranked | — | — |      | ||
| financial data | Not ranked | — | — |      | ||
| tide forecastOpportunity | Not ranked | — | — |      | ||
| smartwatch facesOpportunity | Not ranked | — | — |     | ||
| wearable devices | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Bubble Cloud Wear OS Launcher
Personalization
Garmin ActiveCaptain®
Maps & Navigation
Colorshift
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Candy Race Launcher
Easy Mail - Email Launcher
DramaStream Launcher
Big Keyboard: Easy Homescreen
Zedge™ Wallpapers & Ringtones
Pillow Chase Home App
Themepack - App Icons, Widgets
Facemoji AI Emoji Keyboard
iControl: Easy Widgets Themes
Yoga Flex Home App
Aloft Wallpaper Launcher
DIY RGB Mechanical Keyboard
Messenger Chat Home
Make Money: Play to Earn Cash
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Marine Captain Watch Face ranks #1 for its core term but overall ASO performance is low (17/100) due to poor keyword coverage and no chart presence. Immediate focus should be on capturing high‑KEI keywords like "tide forecast" and "smartwatch faces" while improving metadata and conversion factors.
The app holds the #1 position for "marine captain" with traffic 39 and a solid KEI of 0.91, demonstrating strong relevance to its niche. Leverage this authority by reinforcing the term in the title and subtitle.
Only 2 of the top 10 target keywords are ranked (20% keyword score). Important terms such as "watch face", "wear os", and "tide forecast" are missing, limiting discoverability despite good KEI scores.
"tide forecast" offers traffic 54, low difficulty 37 and an excellent KEI of 1.46. Adding this phrase to the app title, short description, and feature list can quickly win visibility.
The keyword "smartwatch faces" has traffic 25, difficulty 34 and a good KEI of 0.74. Incorporate it in the subtitle and description, and highlight visual assets that showcase the face designs.
The app is absent from both global and category charts, indicating low conversion rate and engagement. With a 3.5‑star rating, boosting user sentiment and optimizing the store listing can improve installs and chart placement.
- 1Revise the app title to include "Tide Forecast" (e.g., "Marine Captain Watch Face – Tide Forecast").
- 2Add "smartwatch faces" and "watch face" into the short description and first 500‑character description, emphasizing tide and weather features.
- 3Create a dedicated bullet point for tide forecasts and customizable complications in the description to capture the "tide forecast" keyword relevance.
- 4Upgrade visual assets: add high‑resolution screenshots and a 15‑second video highlighting tide data, weather, and the tap‑to‑transparent hands feature.
- 5Implement an in‑app prompt after positive interactions to encourage 5‑star reviews, aiming to raise the rating above 4.0 and improve conversion for chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3295 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Marine Captain Watch Face?
Marine Captain Watch Face has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does Marine Captain Watch Face rank?
Marine Captain Watch Face is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Marine Captain Watch Face?
Based on shared keyword rankings, the most frequent competitors of Marine Captain Watch Face are Garmin ActiveCaptain®, Bubble Cloud Wear OS Launcher, Colorshift. These apps appear next to Marine Captain Watch Face on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Marine Captain Watch Face in on the Google Play?
Marine Captain Watch Face is listed in the Personalization category on the Google Play.
How can Marine Captain Watch Face improve its App Store Optimization?
Based on this audit, Marine Captain Watch Face should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Marine Captain Watch Face.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.