This audit was generated on June 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| easytopup | #1 | Live trend | — |  | |||
| gift card recharge | #3 | Live trend |  |  | |||
| mobile topup | #6 | Live trend |  |  | |||
| international top up | #13 | Live trend |  |  | |||
| online recharge | #54 | Live trend |  |  | |||
| mobile recharge | #54 | Live trend |  |  | |||
| gift cards online | #57 | Live trend |  |  | |||
| airtime rechargeOpportunity | #81 | Live trend |  |  | |||
| gaming credits | Not ranked | Live trend | — | — | |||
| prepaid cardsOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Easy Topup has a solid quality score (88%) and dominates its brand keyword, but lacks chart visibility and is missing high‑KEI generic terms like “airtime recharge” and “prepaid cards”. Prioritizing keyword expansion and install growth will boost its overall visibility.
The app ranks #1 for its exact brand term "easytopup" with a traffic score of 25 and a good KEI (0.66), securing consistent discovery for branded searches.
Charts Score is 0%, meaning the app does not appear in top‑10 rankings globally or in its Shopping category, limiting organic install momentum.
Core high‑intent keywords like "mobile recharge" and "online recharge" sit at rank 54 with low KEI (0.37‑0.51), indicating missed traffic from broad searches.
"airtime recharge" has a strong KEI (0.86) and 38 traffic points but the app is only at rank 81. Optimizing metadata for this term can quickly improve visibility.
The keyword "prepaid cards" (traffic 25, KEI 0.61) currently has no ranking. Adding it to title, short description, and description can secure a top‑10 position.
- 1Add high‑KEI keywords "airtime recharge" and "prepaid cards" to the app title (max 30 chars) and short description, preserving brand identity.
- 2Rewrite the first 250 characters of the long description to include these keywords and create bullet points that highlight the same concepts.
- 3Launch a low‑budget install campaign (e.g., Google App Campaign) aimed at boosting daily installs to improve chart ranking and unlock the Charts Score.
- 4Implement an in‑app prompt to encourage 4‑star+ reviews after a successful top‑up, and respond to existing reviews to raise the rating and perceived quality.
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
Vinted: Shop & sell pre-loved
SHEIN-Shopping Online
Walmart: Shopping & Savings
Shop: All your favorite brands
Amazon Shopping
AliExpress - Shopping App
DealSeek: Coupons & Discounts
Sam's Club: Shopping & Savings
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Easy Topup: GiftCards Recharge?
Easy Topup: GiftCards Recharge has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 22, 2026.
On how many keywords does Easy Topup: GiftCards Recharge rank?
Easy Topup: GiftCards Recharge is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Easy Topup: GiftCards Recharge?
Based on shared keyword rankings, the most frequent competitors of Easy Topup: GiftCards Recharge are EASYTOPUP, Tasonic Topup: Mobile Recharge, Ding Top-up: Mobile Recharge. These apps appear next to Easy Topup: GiftCards Recharge on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Easy Topup: GiftCards Recharge in on the Google Play?
Easy Topup: GiftCards Recharge is listed in the Shopping category on the Google Play.
How can Easy Topup: GiftCards Recharge improve its App Store Optimization?
Based on this audit, Easy Topup: GiftCards Recharge should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Easy Topup: GiftCards Recharge.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.