This audit was generated on June 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| life roulette | #1 | — |  |     | ||
| self care | Not ranked | — | — |      | ||
| daily tasks | Not ranked | — | — |      | ||
| mental health | Not ranked | — | — |     | ||
| mindful growth | Not ranked | — | — |      | ||
| random tasks | Not ranked | — | — |      | ||
| low pressureOpportunity | Not ranked | — | — |      | ||
| mood tracker | Not ranked | — | — |     | ||
| daily motivation | Not ranked | — | — |      | ||
| wellness companion | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Roulette - Live Casino
Game Casino
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Life Roulette is only visible for its exact brand term, ranking #1 for “life roulette,” but it fails to rank for any high‑KEI keywords, leading to a visibility score of 11/100. Immediate focus should be on keyword integration (especially the winnable "low pressure" term) and building social proof to lift the quality score.
The app ranks #1 for its exact name "life roulette" (traffic 9, difficulty 31, KEI 0.29), proving the title is indexed correctly. Leverage this by keeping the brand phrase while adding high‑value keywords to the title/short description.
Only 1 of the top 10 target keywords is ranked (1/10 = 10% score). None of the high‑KEI terms (self care, mental health, mood tracker) appear in search results, indicating poor keyword saturation in metadata.
The app currently has 0 reviews, which drags the Quality Score down to 50% and harms conversion. Early user feedback is critical for both store ranking algorithms and user trust.
The top opportunity is "low pressure" (traffic 40, difficulty 33, KEI 1.21). Because difficulty is low and KEI is excellent, adding this exact phrase to the title or short description can quickly earn a top‑10 rank.
Keywords like "self care" (traffic 65, difficulty 78, KEI 0.83), "mental health" (traffic 60, difficulty 76, KEI 0.79) and "mood tracker" (traffic 54, difficulty 72, KEI 0.75) have strong demand and reasonable difficulty. Embedding them naturally in the long description and feature list will broaden reach.
The app is placed in Personalization but is not charting. Updating the app icon, feature graphic, and screenshots to highlight the “low‑pressure self‑care” concept can improve click‑through rates and help the app appear in the Personalization top charts.
- 1Revise app title to: "Life Roulette – Low Pressure Self‑Care & Mood Tracker" (keep brand phrase, add the winnable keyword).
- 2Add the high‑KEI terms (self care, mental health, mood tracker) naturally throughout the short and long description, bullet points, and in‑app UI copy.
- 3Implement an in‑app prompt after 3‑5 uses to request a 5‑star review, aiming for at least 30 reviews within the first month.
- 4Create new high‑resolution screenshots and a feature graphic that showcase drawing a card, low‑pressure tasks, and the mood‑tracking interface.
- 5Translate title, short description, and key description sentences into the top‑traffic languages (e.g., Spanish, Portuguese, Hindi) while preserving the new keyword set.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 241 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Life Roulette:What To Do Today?
Life Roulette:What To Do Today has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
On how many keywords does Life Roulette:What To Do Today rank?
Life Roulette:What To Do Today is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Life Roulette:What To Do Today?
Based on shared keyword rankings, the most frequent competitors of Life Roulette:What To Do Today are Roulette - Live Casino. These apps appear next to Life Roulette:What To Do Today on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Life Roulette:What To Do Today in on the Google Play?
Life Roulette:What To Do Today is listed in the Personalization category on the Google Play.
How can Life Roulette:What To Do Today improve its App Store Optimization?
Based on this audit, Life Roulette:What To Do Today should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Life Roulette:What To Do Today.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.