This audit was generated on June 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| family savings cu | #1 | — |  |     | ||
| mobile banking | Not ranked | — | — |      | ||
| check balances | Not ranked | — | — |      | ||
| transfer funds | Not ranked | — | — |      | ||
| pay loans | Not ranked | — | — |      | ||
| debit card control | Not ranked | — | — |      | ||
| remote check deposit | Not ranked | — | — | No data | ||
| bill pay | Not ranked | — | — |      | ||
| credit union | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
CU-Online
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Trump Accounts: Official App
Chase Mobile
Progressive
Google Wallet
Klarna: Smarter everyday money
Testerup: Test & Earn Rewards
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Family Savings CU has excellent quality metrics (100% quality score, 4.6 rating) and ranks #1 for its brand name, but its overall visibility is poor (13/100) with only 1 of 10 target keywords ranking.
The app achieved a perfect quality score (100%) and maintains a strong 4.6‑star rating across 1,206 reviews, indicating high user satisfaction and low risk of policy issues.
"family savings cu" ranks #1 with a KEI of 0.24, ensuring immediate visibility for users searching the exact brand name.
Only 1 of the 10 analyzed keywords is ranked, resulting in a Keywords Score of 10% and a Visibility Score of 13/100. The app is invisible for high‑traffic terms like "mobile banking" and "transfer funds".
The app does not rank for "bill pay" (traffic 61, KEI 0.86), "online banking" (traffic 58, KEI 0.95) and "credit union" (traffic 58, KEI 0.72). These keywords combine strong demand with relatively moderate difficulty, representing quick wins if added to the store assets.
Incorporate the high‑KEI terms into the title (30‑char limit) and short description (80‑char limit). For example: "Family Savings CU – Online Banking & Bill Pay" and a short description that mentions "Bill Pay, Transfer Funds, Mobile Banking". Expand the long description with natural‑language sentences that repeat these keywords and related synonyms.
- 1Revise the app title to include a top‑KEI keyword (e.g., "Online Banking" or "Bill Pay").
- 2Update the short description to feature the three highest‑KEI terms: bill pay, online banking, and credit union.
- 3Rewrite the long description, embedding high‑KEI keywords and related phrases in bullet points and user‑benefit statements.
- 4Add localized title/description assets for English‑speaking regions where "online banking" and "bill pay" have strong demand.
- 5Refresh visual assets (feature graphic, screenshots) to highlight bill‑pay and remote check‑deposit features, improving click‑through and chart performance.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 397 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Family Savings CU?
Family Savings CU has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 28, 2026.
On how many keywords does Family Savings CU rank?
Family Savings CU is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Family Savings CU?
Based on shared keyword rankings, the most frequent competitors of Family Savings CU are CU-Online. These apps appear next to Family Savings CU on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Family Savings CU in on the Google Play?
Family Savings CU is listed in the Finance category on the Google Play.
How can Family Savings CU improve its App Store Optimization?
Based on this audit, Family Savings CU should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Family Savings CU.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.