This audit was generated on June 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minnesota energy resources | #1 | — |  |     | ||
| energy account management | #55 |  |  |      | ||
| energy billing alerts | #62 |  |  |    | ||
| energy bill pay | #75 |  |  |    | ||
| electricity bill | Not ranked | — | — |      | ||
| gas bill paymentOpportunity | Not ranked | — | — |    | ||
| utility bill manager | Not ranked | — | — |     | ||
| bill analyzer tool | Not ranked | — | — |      | ||
| automatic payment | Not ranked | — | — |      | ||
| payment scheduler | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Energy Manager - 2026
Game Strategy
M-Paya Energy
Business
Energy Ease
Tools
My Energy Center
Business
SmartHub
Tools
Energy Portal
Business
On Energy Connect
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
FedEx Mobile
LinkedIn: Community & Network
Uber - Driver: Drive & Deliver
Workday
UKG Pro
Spark Driver
Amazon Flex
UPS
Job Search by ZipRecruiter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Minnesota Energy Resources has strong user satisfaction and a high quality score, but its visibility is limited by poor keyword coverage and no chart rankings. Capturing high‑KEI keywords like "gas bill payment" should be the top priority.
The app boasts a 90% quality score and a 4.8‑star rating from 1,113 reviews, indicating excellent user experience and compliance with Play Store guidelines, which supports higher conversion once visibility improves.
Only 4 of the 10 target keywords are ranked (40% coverage). Core terms like "electricity bill" and "utility bill manager" are not ranking despite measurable traffic, limiting organic discoverability.
The app has 0% chart score and is not ranked in either the global or Business category charts, meaning it receives no boost from install‑based ranking algorithms.
The keyword "gas bill payment" has 41 monthly searches, difficulty 39, and an excellent KEI of 1.05, yet the app is not ranking. Optimizing metadata for this term can quickly capture high‑intent traffic.
- 1Add "gas bill payment" and other high‑KEI terms (e.g., "energy billing alerts") to the app title, short description, and long description using natural language.
- 2Create a dedicated feature section or screenshot highlighting gas bill payment functionality to reinforce relevance for the new keyword.
- 3Increase install velocity by launching a limited‑time promotion (e.g., referral bonus) and encourage existing users to leave reviews, helping the app break into the Business category charts.
- 4Conduct A/B testing on the app icon and feature graphics to improve click‑through rate, which directly influences chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Minnesota Energy Resources?
Minnesota Energy Resources has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 26, 2026.
On how many keywords does Minnesota Energy Resources rank?
Minnesota Energy Resources is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Minnesota Energy Resources?
Based on shared keyword rankings, the most frequent competitors of Minnesota Energy Resources are My Energy Center, Energy Manager - 2026, SmartHub. These apps appear next to Minnesota Energy Resources on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Minnesota Energy Resources in on the Google Play?
Minnesota Energy Resources is listed in the Business category on the Google Play.
How can Minnesota Energy Resources improve its App Store Optimization?
Based on this audit, Minnesota Energy Resources should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minnesota Energy Resources.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.