This audit was generated on July 7, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Danby

Danby

Danby Appliances

USUSen-US4.7 / 51,377 reviews Jan 21, 2026

Visibility Score

19Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
20
Based on keyword rankings
Keywords analyzed10
Ranked in top 501
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
75
Rating and recency signals
Rating4.7 / 5
Last updated5 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
danby#1
70
43
Live trend
Danby Smart Home
smart homeNot ranked
79
80
Live trend
remote controlNot ranked
52
72
Live trend
voice controlNot ranked
25
55
Live trend
multi-deviceOpportunityNot ranked
42
48
Live trend
home automationNot ranked
25
59
Live trend
family sharingOpportunityNot ranked
32
51
Live trend
real-time alertsNot ranked
13
44
Live trend
temperature controlNot ranked
11
35
Live trend
location-basedOpportunityNot ranked
32
44
Live trend

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Danby Smart Home

Danby Smart Home

House & Home

2.9Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Danby ranks #1 for its brand keyword but suffers from very limited keyword coverage and no visibility in category charts. Immediate focus should be on capturing high‑KEI opportunity keywords and enriching metadata to boost the overall visibility score.

Brand Keyword Dominance
medium

The app ranks #1 for the brand term "danby" with a traffic score of 70 and an excellent KEI of 1.63, guaranteeing a solid base of discovery. Leverage this anchor by keeping the brand prominent in the title and subtitle.

High User Rating
medium

With a 4.7‑star rating from 1,377 reviews and a Quality Score of 75%, the app signals strong user satisfaction, which can improve conversion once visibility improves. Highlight rating badges in store assets to reinforce trust.

Sparse Keyword Coverage
high

Only 1 of the 10 analyzed keywords (danby) is ranked, resulting in a Keywords Score of 20% and a Visibility Score of 19/100. The app lacks presence for core functional terms such as "smart home" and "remote control" that have good KEI values.

No Category/Chart Ranking
high

The app is not listed in the House & Home category charts, limiting organic discovery from category browsers. This contributes to the 0% Charts Score and prevents momentum from category trends.

Winnable High‑KEI Keywords
high

Three top‑opportunity keywords—"multi-device" (traffic 42, difficulty 48, KEI 0.88), "location-based" (traffic 32, difficulty 44, KEI 0.73), and "family sharing" (traffic 32, difficulty 51, KEI 0.63)—are not currently ranked. Integrating these terms into the title, short description, and body copy can generate immediate search traffic with relatively low competition.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rename the app to "Danby Smart Home" (or similar) to embed the high‑value keyword "smart home" while retaining the brand.
  • 2Add a subtitle/short description featuring "multi-device control, location‑based automation, family sharing" to capture the three winnable keywords.
  • 3Rewrite the full description to naturally include the opportunity keywords (multi-device, location-based, family sharing) plus related terms like "smart home," "remote control," and "voice control" within the first 250 characters.
  • 4Populate the Google Play keyword field (or use the short description) with the high‑KEI terms and monitor ranking weekly.
  • 5Refresh visual assets (screenshots, feature graphic) to showcase multi‑device and location‑based features, encouraging higher conversion from newly attracted users.

Category Ranking

House & Home chart position

House & Home
Not currently ranked in top 200
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Danby?

Danby has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 7, 2026.

On how many keywords does Danby rank?

Danby is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Danby?

Based on shared keyword rankings, the most frequent competitors of Danby are Danby Smart Home. These apps appear next to Danby on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Danby in on the Google Play?

Danby is listed in the House & Home category on the Google Play.

How can Danby improve its App Store Optimization?

Based on this audit, Danby should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Danby.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.