This audit was generated on July 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| sharksmart wa | #1 | Live trend | — |  | |||
| shark monitoring | #2 | Live trend |  |  | |||
| shark alerts | #3 | Live trend |  | | |||
| shark activity | #3 | Live trend | | | |||
| beach safety | Not ranked | Live trend | — | — | |||
| surf life saving | Not ranked | Live trend | — | — | |||
| sea sense | Not ranked | Live trend | — | — | |||
| beach alerts | Not ranked | Live trend | — | — | |||
| coastal safety | Not ranked | Live trend | — | — | |||
| water policeOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
SharkSmart WA ranks well for its brand and core shark‑related terms, but lacks chart visibility and category ranking while missing high‑KEI safety keywords. The top immediate priority is to capture the "water police" keyword and improve overall discoverability.
The app holds the #1 position for the exact brand keyword "sharksmart wa" with a KEI of 1.09, indicating excellent traffic efficiency. Leverage this by reinforcing the brand in the title and short description to maintain top‑of‑search presence.
Both "shark activity" (rank 3, KEI 1.12) and "shark monitoring" (rank 2, KEI 0.34) rank in the top 3, showing strong relevance for primary user intent. Keep these terms prominent in the long description and feature list.
Charts Score is 0 % and the app is not listed in any global or category top charts, severely limiting organic install velocity. This reflects a need for higher conversion signals and install‑driven campaigns.
The app is not ranked within the Education category, which reduces visibility to users browsing by category. Align metadata and add category‑specific keywords to improve relevance.
Relevant safety keywords such as "coastal safety" (KEI 0.62), "surf life saving" (KEI 0.57) and "beach alerts" (KEI 0.47) are not ranked, leaving gaps in audience capture for broader beach‑safety searches.
The top opportunity is "water police" with traffic 30, difficulty 30 and an excellent KEI of 1, yet the app currently does not rank for it. Adding this phrase to the title, short description, and feature list can generate immediate organic traffic.
- 1Insert the exact phrase "water police" into the app title (if length permits) or prominently in the short description.
- 2Expand the long description to include high‑KEI safety terms ("coastal safety", "surf life saving", "beach alerts") and naturally repeat core keywords.
- 3Refresh visual assets (icon, screenshots, feature graphic) and run A/B tests to boost click‑through rate, aiming to lift chart rankings.
- 4Add Education‑specific and safety‑related keywords to the keyword field and consider a secondary category (e.g., Travel & Local) if policy permits.
- 5Launch a short‑term install‑driven campaign targeting the "water police" keyword to jump‑start rankings and improve chart presence.
Category Ranking
Education chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SharkSmart WA?
SharkSmart WA has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 9, 2026.
On how many keywords does SharkSmart WA rank?
SharkSmart WA is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SharkSmart WA?
Based on shared keyword rankings, the most frequent competitors of SharkSmart WA are SharkSmart, Sharktivity - White Shark App, OCEARCH Shark Tracker™. These apps appear next to SharkSmart WA on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SharkSmart WA in on the Google Play?
SharkSmart WA is listed in the Education category on the Google Play.
How can SharkSmart WA improve its App Store Optimization?
Based on this audit, SharkSmart WA should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SharkSmart WA.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.