This audit was generated on July 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| morgan & morgan mobile | #1 | Live trend | — |  | |||
| trial ready attorneys | #8 | Live trend |  |  | |||
| attorney messaging | #64 | Live trend |  |  | |||
| case status | Not ranked | Live trend | — | — | |||
| legal updatesOpportunity | Not ranked | Live trend | — | — | |||
| case tracker | Not ranked | Live trend | — | — | |||
| lawsuit tracker | Not ranked | Live trend | — | — | |||
| legal case app | Not ranked | Live trend | — | — | |||
| insurance settlement | Not ranked | Live trend | — | — | |||
| document sharing | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Morgan & Morgan Mobile has excellent product quality (100% quality score) and strong brand visibility (rank 1 for its exact name), but its overall visibility is low (30/100) due to poor keyword coverage and no chart presence. The highest priority is to capture high‑KEI, low‑difficulty keywords like “legal updates” and “case tracker” to boost organic discoverability.
The app ranks #1 for the exact brand keyword "morgan & morgan mobile" with a traffic score of 15, securing primary visibility for users searching the firm name. Leverage this by maintaining brand consistency across all store assets.
A 4.8‑star rating from 3,267 reviews signals high user satisfaction, which can improve conversion rates. Highlight the rating in screenshots and promotional copy to reinforce credibility.
Only 3 of the 10 analyzed keywords are ranked, yielding a 31% keyword score. Important terms like "case tracker" (KEI 1.06) and "case status" (KEI 0.85) are absent, limiting organic traffic potential.
The app lacks any chart rankings (global or category), meaning it isn’t surfacing in top‑list placements that drive massive installs. This is a direct result of the weak keyword footprint.
The top opportunity keyword "legal updates" has good demand (traffic 25) and low difficulty (28) with a KEI of 0.89. Adding this phrase to the title or short description can quickly earn a ranking.
"Case tracker" shows the highest KEI (1.06) despite not ranking. Integrate the term in the long description, feature list, and screenshot captions to tap into high‑efficiency traffic.
- 1Update the app title to include a high‑KEI term, e.g., "Morgan & Morgan Mobile – Legal Updates & Case Tracker".
- 2Rewrite the short and long descriptions to naturally embed "legal updates", "case tracker", and "case status" with bullet‑point benefits.
- 3Add these keywords to the keyword field (or relevant metadata) and ensure they appear in screenshot overlay text.
- 4Create new screenshots and a feature graphic that showcase case tracking and legal news, each captioned with the target keywords.
- 5Run an A/B test on the revised store listing and monitor ranking changes for the added keywords over 2‑4 weeks.
Category Ranking
Business chart position
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Morgan & Morgan Mobile?
Morgan & Morgan Mobile has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 2, 2026.
On how many keywords does Morgan & Morgan Mobile rank?
Morgan & Morgan Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Morgan & Morgan Mobile?
Based on shared keyword rankings, the most frequent competitors of Morgan & Morgan Mobile are J.P. Morgan Mobile, Case Status, Lawyyar – Your Legal Companion. These apps appear next to Morgan & Morgan Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Morgan & Morgan Mobile in on the Google Play?
Morgan & Morgan Mobile is listed in the Business category on the Google Play.
How can Morgan & Morgan Mobile improve its App Store Optimization?
Based on this audit, Morgan & Morgan Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Morgan & Morgan Mobile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.